How Does The YouTube Algorithm Work, And What Should You Do to Rank Higher?

What is the YouTube Algorithm?

The algorithm is basically a set of rules that determines which videos are shown first when someone searches for a certain topic or tags. It’s the same system that’s used on all other platforms, but since there are so many different types of video content on YouTube, the algorithms have to get much more specific to ensure viewers find what they are looking for and continue coming back for more. The YouTube Algorithm is what we use to rank videos, and decide which ones to show on the homepage, in the sidebar, and in the search results. The algorithm takes into account a number of different factors to determine which content will rank best, including things like the number of views, likes, shares, and comments a particular video has received. YouTube’s goal is to show you content that you want to watch, and the algorithm is how it does that. The higher your video ranks, the more likely it is that it will be seen by a large number of people.

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How Does the YouTube Algorithm Work?

The algorithm uses over a thousand different factors to decide which videos to display above the fold and which ones to push below. The factors that affect the ranking of your video are age, gender, geography, language, intent, and more. The algorithm looks at the types of people watching your video and decides whether they’re also the type of people that YouTube wants to keep coming back. The factors that work to determine whether or not your video gets a high view rate are the video title, the video description, your video thumbnail, and the number of social shares and likes the video receives. Keep in mind that even though the algorithm is extremely powerful, you can still manipulate the system to some degree by creating videos that are engaging and that people actually want to watch.

Key Factors that Influence the YouTube Algorithm

- Video Title - The title of your video is one of the first things that will be seen when someone goes to YouTube. If it’s enticing enough, it could be the reason that someone chooses to click and watch your video instead of someone else’s. The title of your video should be short and to the point, but also clever enough to get people interested. The ideal title length is 6-7 words. Your video title should be highly relevant to the video content and should be written using the “inverted pyramid” style that journalists use when writing news articles. The idea behind this style is that you put the most important information at the end, so that the reader doesn’t lose interest and scroll down before they’ve read it. - Video Description - The description of your video is another place where you can be very specific about what your video is about. It’s also an important place where you can link back to your website or social media pages. The description for your video will show up below the video once it has been uploaded, so it’s important to keep it short and sweet, but also include enough information for readers to understand what the video is about and why they should watch it. Make sure that the first sentence of the description is very descriptive, and that it also includes a call to action. For example, you can say something like, “In this video, we’ll be showing you how to clean your oven with ingredients you already have at home.” - Video Thumbnail - The thumbnail for your video is basically its image. It shows up whenever someone is scrolling through the YouTube homepage or in the sidebar, so it’s incredibly important to make sure it catches the viewer’s eye. The rule of thumb when it comes to video thumbnails is that they need to be visually interesting, but also relevant to what the video is about. If you’re having trouble coming up with an idea for your video thumbnail, try to think of the most eye-catching aspect of the video and then simplify it as much as possible. - Number of Social Shares and Likes - The number of likes and shares that the video receives is actually one of the biggest factors in determining where it will rank. If a video has a lot of likes and shares, it will rank higher than a video with a low number of social engagement. Since the main goal of the algorithm is to keep people engaged, a high number of likes and shares is a good sign that the video is doing its job. Keep in mind that not all of these factors are created equally. Some of them will have a bigger effect on your video ranking than others. The most important thing is that you make a conscious effort to improve the factors that will have the biggest impact on your video ranking.

How to Rank Higher on YouTube with Organic Content

The best way to rank higher on YouTube with organic content is to create amazing content that people want to watch. That’s pretty much it. If your videos are engaging, helpful, and interesting, people will watch them, and they will share them, which means the algorithm will see them and rank them higher. The best way to get people to watch your videos and share them is to make them as engaging as possible. In addition to creating interesting, valuable content, there are a few other things you can do to increase engagement on your videos: Make sure the video is relevant to the title, description, and tags - If people click on your video and they’re expecting to see one thing and instead see something completely different, they’ll probably click away and go watch something else. - Make the title catchy - The title of your video is what will get people to click, so it’s very important that it’s catchy enough to make the viewer want to watch it. - Create a compelling video thumbnail - The thumbnail is what people see when they’re scrolling through the YouTube homepage. A good thumbnail will catch people’s eye and make them want to click and watch the video to find out what it is and why it’s interesting.

How to Rank Higher on YouTube with Paid Ads

If you’d rather not focus on organic content and would rather spend money to get views and shares, that’s an option too. YouTube actually has an advertising platform that you can use to drive traffic and views to your videos. If you choose to advertise your videos, there are a few things you’ll want to keep in mind: Make sure your video has high-quality content - The last thing you want to do is spend money on a bunch of views and shares for a video that no one wants to watch. You’ll want to make sure that your videos are engaging and contain high-quality content. - Create high-engaging titles and descriptions - The title and description of your video are the first things people will see when it comes up in their feed. Make sure that they’re compelling enough to make people want to click and watch the video. - Create an eye-catching thumbnail - The thumbnail for your video is what people will see when your video comes up in their feed. They’ll either click on it right away or scroll right past it. An eye-catching thumbnail might be all it takes to get a few more people to click and watch your video.

Conclusion

The algorithm is the backbone of the YouTube experience, and it can be a bit of a mystery, but it’s important to understand how it works so that you can create great content that the algorithm favors. If you take the time to create engaging and high-quality content and optimize your videos for maximum engagement, you’ll have a much better chance of ranking higher and bringing in more views, shares, and subscribers.