Best ways to get your music on Spotify and increase your chances of being appreciated by more people

If you want your music to be successful on streaming platforms, it’s unfortunately not enough to put your music on Spotify and then sit back and wait for success.

You’ll have a better chance which getting music on Spotify playlists if you remember our top tips for artists. The music streaming revolution has made releasing songs available to all. But you have to create some hype to get it in the right places, which ultimately means catching the eye of Spotify playlist makers.

Getting a getting playlisted on Spotify on a popular playlist is the holy grail. Playlists have fast become the number one priority for musicians and producers, a way for a release to go from a handful to thousands of streams overnight.

But first, you need to create some excitement around your music to attract the attention of curators on Spotify and other streaming services. Remember these top tips to help build a buzz on Spotify:

Generate some hype before release day

Before you release, make sure you start your marketing campaign well before release day. Don’t sleep on Pre-saves!

Pre-saves are digital versions of pre-orders. They guarantee engagement before the release hits streaming services—so when release day comes about, Spotify will see the strong performance and make it a more attractive prospect for inclusion in their playlists.

Make sure to keep your Spotify artist page looking professional

Keeping your Spotify profile looking professional is important. The more active and up-to-date your page is, the better. As a musician, you want to turn casual listeners into fans of your music, not simply fans of whatever playlist your track ends up on.

That means giving your Spotify profile a more personal feel – make sure your profile picture and featured images are good, your bio reads well, keep everything up to date, and utilize the Artist Picks section.

Work your music analytics

If you’re going to work your music analytics, you have to be savvy about which song you pitch to curators. Check on your Spotify for Artists' analytics and choose a track that’s been really popular with listeners.

A constant uptick in subscribers and listeners each month makes it more likely for your music to be noticed and onto those all-important Spotify playlists. Make smart promo decisions and put that boring marketing legwork in to make sure those numbers keep steady.

When you’re pitching new releases to Spotify’s official in-house playlists, make sure to give enough time before the release date to pitch on Spotify for Artists. You can only choose one track per release, so pick the one you think has the biggest potential.

Spread the word across all your music social media pages

Make sure you’ve got links to your Spotify on all your social media accounts. Wherever you find yourself promoting yourself online, whack the Spotify follow button there too.

Ultimately Spotify wants you to promote their playlists to your fans, and being active on social media – building a following and interacting with your audience, means more streams of the playlists you want to get added to. And whilst getting playlisted is important, it’s arguably just as useful to build a loyal base of fans who’ll stream your other music beyond that one playlist.

Unofficial playlists are an easy win

There’s huge promotional power to be found from independent playlists, and it’s easier to get their attention than the big in-house Spotify playlists.

Whether they’re run by music journalism bloggers or simply music lovers with a knack for matching incredible music together, getting a spot on multiple independent playlists is valuable for plays and inching your way up the algorithm.

Make sure you’re personalizing your pitch. Find out the right email; the name of the curator; research what music they promote; and follow their playlists on Spotify.

Finding the play list curators' contact information on Spotify is made simple using PlaylistOwl. It's similar to having your own marketing department on speed. On Spotify, you can easily locate dozens, hundreds, or even thousands of playlists that have curators that want to connect with you. This is made possible by the platform's robust search engine. PlaylistOwl is a good option to consider if you're seeking for a way to connect with more prospective followers.