A Complete guide on Content Marketing.

Content marketing is a type of marketing which includes creating and sharing online content. Such as Videos, Blogs, and Social Media posts. Its main intention is not about promoting its brand, but it focuses on developing an interest in people about its products and services.

What is Content Marketing?

Content Marketing is the type of marketing strategy, which is used to attract and engage the audience by creating relevant videos, articles, podcasts, and other social media posts. This technique establishes the ability to promote brand awareness and helps people get aware of your product and services so that when it’s time to buy any products and services your brand comes to their mind.

Importance of Content Marketing:

Content Marketing is important because it helps answer the questions of the audience which they are asking. It helps you in building trust and relationships with your customers and generates leads. Because in today’s world customer demand high-quality content from their favourite brands.

Benefits of Content Marketing:

• Your audience will stick around longer.

• You'll have better traction on social media.

• Your audience will trust you.

• You'll generate more and better leads.

• Quality content can build brand awareness.

Your audience will stick around longer:

Great content is an asset. It has the power to make a positive impact on your potential customers and make them come back again and again. It’s your chance to grab your customer’s attention and make a positive image of your brand.

You’ll have better traction on social media:

It’s an achievement to gain followers on different social media platforms, but to create trending content is quite opposite. If you are one of those businesses that have many followers but don’t have much engagement on your content. Then it’s time to use content marketing to increase the engagement of your quality content.

Your Audience will trust you:

Creating content helps your business to build relations with your audience. You can connect with customers and solve their problems. When you give them value without expecting anything in return, your audience will trust you more and accept your recommendation.

You’ll generate more and better leads:

Content marketing generates leads. When your audience sees your content, there is a chance that they will purchase from you in the future. Adding call-to-action (CTA) in your content helps you in generating more leads.

So, how can your content generate leads?

Content is a powerful way to lead your customers to the landing page. Usually, you create useful and free informational content and paste your call-to-action in between the content. The more your visitor engages with your content the more the chance that he will direct towards the landing page.

Quality content creates better leads:

In fact, anything can build brand awareness, but content marketing does it in a special way. In simple words, the content strategy does more than rank your website on the first page of search engines. It makes your content more visible in front of your potential customers. To apply this strategy, you should write content about the topics that your customers are searching for on the internet.

Types of Content Marketing:

There are different types of content marketing. Some of them are as follows:

• Blogging

• Video

• Podcasting

• Infographics

• Email

• Visual content

• E-books

• Lead magnets

• Whitepapers

• SlideShare presentations

• Quizzes/tools

• Checklists

• Courses

• Webinars

• Slide decks

• Free apps

• Social media posts

And much more.

Content Marketing Examples:

Content Marketing examples include newspapers, podcasts, newsletters, social media posts and videos. The purpose of all these types of content is to provide relevant information about the brand to its users.

Types of examples:

• Spotify Wrapped

• Canva's Design School

• Amazon Prime's The Anime Club

• Colgate's Resource Page

• Moz's Topic Clusters

• Crunchyroll Collections

• UN Refugee Agency's Podcast

• The Washington Post's TikTok

Content Marketing Strategies:

Your business can’t be successful by doing the same thing that everyone else is doing. To make your business successful, you must do some things that everyone else is not doing. This is the time when you sit down and start making content marketing strategies. Understand your business and how are you going to achieve business goals. List of some content marketing strategies are:

• Build More Targeted Landing Pages

• Segment Audience to Increase Engagement

• Know Your Audience

• Focus on Facts and Data

• Target Millennials and Gen Z With Adaptive Content