6 Software that Even the Best Marketer Never Knew They Needed
Top marketing professionals reveal their software must-haves for smart content with robust performance and insights.
You don’t need to be an award-winning marketing agency to create competitive blog content, find the perfect influencer for your social media marketing campaigns, conduct in-depth keyword research, and automate emails for your audience. The right software is the key. With countless options available, making a choice can seem daunting.
To find the answer, we spoke with 40 marketing professionals about their preferred tools for tasks ranging from quick email marketing to comprehensive SEO research, suitable for both novices and seasoned professionals. They shared the top 5 software tools they rely on for these activities.
These software options distinguish between the clichéd YouTube accounts, focusing on superficial content like 'how to relieve back pain,' and the savvy content marketer, who strategically utilizes monetization, trending keywords, and creates Google search panel-worthy publications. By offering advanced marketing insights, these tools empower users to devise strategies that are not only smart but also rank well and generate significant value.
SEMRush SEO Platform
An all-in-one SEO content marketing platform.
Pros: Comprehensive SEO tools, competitive research, content marketing platform.
Cons: Pricey for small businesses, overwhelming amount of data.
Competitors: Ahrefs, Moz
QuickBooks Accounting
Software starts at $70/month
Comprehensive financial reporting and accounting solution. Crucial for video editors who manage their business finances.
Pros: Detailed financial reports, diverse features, strong app integration.
Cons: Can be complex, customer service issues.
Competitors: FreshBooks, Xero.
Chat GPT
Free GPT3 usage, GPT4 starts at $29/Month
Offers enhancements for video quality. Crucial for editors aiming to improve content or for writing.
Pros: Cutting-edge video quality improvements, time-saving, can salvage poor quality footage.
Cons: Can be expensive, results vary based on source material.
Competitors: EnhanceNet, Gigapixel AI
Impact Affiliate Tracking
Provides robust tracking and reporting for affiliate and influencer marketing campaigns. Key for video editors engaged in YouTube marketing.
Pros: Large network of affiliates, reliable tracking, robust reporting options.
Cons: Outdated interface, steep learning curve for new users.
Competitors: ClickBank, CJ Affiliate
Klaviyo Email Marketing
Free up to 250 contacts, then tiered pricing
An email marketing tool with deep e-commerce integration. Important for video editors seeking targeted email campaigns.
Pros: Deep e-commerce integration, powerful segmentation, data-driven marketing.
Cons: More expensive at higher tiers, steep learning curve.
Competitors: Mailchimp, Omnisend
JotForm Form Management
Free, with premium plans starting at $49/month
A user-friendly platform for creating forms and collecting data. Essential for video editors requiring feedback or client information.
Pros: Easy form creation, diverse template library, excellent data collection and management.
Cons: Free version has submission limits, UI can be clunky.
Competitors: Google Forms, Typeform.
Every software tool has its strengths and challenges, but when combined, they become a powerful toolkit for any digital marketing agency. These tools support all project stages, from start to finish, making work smoother, improving results, and helping your agency shine. Choosing the right tools can make a big difference, raising the quality of your work and setting your digital marketing agency apart.
Altered State Productions, renowned as one of the premier digital marketing agencies in Dallas, excels in providing SEO services that elevate brands through superior content and impactful videos. Discover more at Alteredstateprod.com.
About the Creator
vaibhav palhade
Vaibhav Palhade is a passionate writer intrigued by mythology, mysteries, and technology. With a deep dive into Indian mythology, he brings ancient tales to life through engaging articles.
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