The Joy of Writing

Alone, in an ocean of great content

During the pandemic, I was lucky enough not to lose my job, the only major impact was staying home all day. I then realized how much time was available to me by cutting out all my trips to work, restaurants, bars etc… All those years of saying "I'd like to do this, do that, but I don't have time…", that excuse was worthless! And as a creative person, I had a world of possibilities at my fingertips, learning how to paint? 3D creation? It was a great feeling that soon turned into huge anxiety. 

Time goes by and the whole creative sphere that I follow is busy producing new things, each one more inspiring than the other, and me, nothing. I MUST produce something creative, with all the time I'm given, it's an opportunity to seize, and also to stand out as a creative who has his role to play in this period that puts us all down. 

I admit it, I thought about making bread, but after 27 Instagram stories of uncooked loaves of bread with fucking Provencal herbs and cheddar, I dropped the project. ( don't get me wrong guys, it looks delicious, but come on, nobody eats that much bread, calm down).

The not so 1 million $ idea

I decided to do the thing I'm probably least good at, writing. If I'm going for creative anxiety, it might as well be there from the beginning because I know that what I'm going to produce won't be good. 

I could see myself putting out texts about my opinions, my experiences, and my learnings, sharing them on my networks and developing a real brand image as a concept writer. Oh, how wrong I was, from my very first (written) lines, so many things went through my mind 

- Who am I to write this? 

- What will X think if I write this, this is stupid!

- It doesn't make sense, who do you think you are? 

- You'd better stay in the visual arts, leave the words for others. 

This was followed by an endless over-analysis and correction of every text I wrote, it was hell.

I did manage to come out with a text, not so bad in my opinion, I'm quite proud of it, but the process to get there was painful, like a birth with complications. I put 65 barriers in place, even before I started because I had the goal of writing for everyone but myself. To prove to the creative community that I too could get a message across in an inspiring way. 

Lol, I should have started with inspirational quotes against a sunset backdrop on Pinterest. 

Time passes, I write my article on Medium, I share it, the reception is good and that's it, I won't write anything else, fuck off writing. It's much less painful to edit my pictures taken last summer.

I'm not a big fan of sequels, but this time…

More than 2 years later, it's April 2022, and I'm back to writing, this time in a different way. It took me 2 years to understand that, as for everything, if you do something for others, there's not much pleasure in it (it seems logical now, at the time may be less so…). 

So I decided to write for myself, or at least for people like me, to stop looking for subjects that will inspire entrepreneurs, or make me a much more interesting person than I am. 

I love rock and roll, art & design, coffee, living in the city, and alcohol, I don't think I'll look far to find someone with the same interests as me. 

So if you're interested in drinking an Old Fashioned in a bar in Montreal or New York while listening to Ramble On by led zeppelin, maybe my content will be to your taste too, and we'll have a good chat, see you soon.

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