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How Continuous Education and Skill Acquisition Define Midlife Entrepreneurial Success

By Tressa Bush

By Tressa BushPublished 8 months ago 3 min read

Starting over in midlife isn’t a sign of failure. It’s proof of wisdom. And more importantly, it’s a choice.

I didn’t plan to become an entrepreneur. But I’m grateful I did. When I launched SCHTS, I wasn’t just building a business. I was rebuilding myself.

Some people think midlife is for slowing down. I think it’s the perfect time to pick up speed—especially when it comes to learning.

Old Knowledge Doesn’t Always Cut It

I came from a healthcare background. I had years of experience. I knew how to manage patients, deal with staff, and solve problems. But when it came to launching a business, I quickly realized my past experience wasn’t enough.

There were too many gaps. Marketing. Licensing. Contracts. Social media. These weren’t things I learned in my early career. I needed new skills—and fast.

That’s when I turned to online courses. I didn’t need a degree. I needed direction. I signed up for classes on grant writing, digital strategy, adult learning theory, and nonprofit management. I got certifications. I watched webinars. I read case studies.

It wasn’t always fun. But it was necessary. And it changed everything.

Midlife Isn’t the End—It’s a Launchpad

There’s a myth that younger entrepreneurs have the edge because they’re tech-savvy. That’s only half true. Yes, younger founders grew up with tech. But we midlifers bring something even more valuable: perspective.

We know how to bounce back. We’ve worked in teams. We’ve handled stress. We’ve seen trends come and go. But we still need to keep up. That’s why continuous education is key.

Midlife entrepreneurs who ignore new learning fall behind. Those who embrace it? They lead.

When I started SCHTS, I knew I wanted to support healthcare workers in underserved communities. But knowing why wasn’t enough. I had to learn how.

I studied trauma-informed care models. I partnered with mentors who had built training programs from scratch. I went to workshops. I listened more than I talked. I asked questions I didn’t know how to answer.

And slowly, I built something real.

Formal Learning Matters Less Than Active Learning

You don’t need to go back to school to grow. You need curiosity and commitment.

There are thousands of free or low-cost ways to learn online. Podcasts. Subscriptions. Cohort programs. Local business incubators. You just need to show up and stay engaged.

I think one of the most underrated forms of education is mentorship. Not the formal kind with contracts and titles. I’m talking about reaching out to someone a few steps ahead of you and asking for guidance.

I did that. And now, I try to do the same for others. That exchange—giving and receiving—is its own form of mastery.

Learning Should Be a Business Strategy

At SCHTS, we treat learning as an operating principle. Whether it’s our staff, contractors, or clients, we believe skill-building fuels sustainability.

Every quarter, we invest in training. Not because it looks good. Because it works.

When our team learns, our services improve. When I learn, my leadership evolves. When our clients learn, their communities benefit. It’s a ripple effect.

People ask me, “Tressa, how did you know what to do?” I didn’t. But I knew how to learn what to do. That’s the difference.

Midlife Is the Sweet Spot

There’s something powerful about starting fresh in your 40s or 50s. You’re not chasing trends. You’re creating value. You’re not looking to prove yourself. You’re looking to make an impact.

And with the right mindset, you can learn anything.

People love to talk about the hustle of youth. But I believe in the calm hustle of experience. The kind where you wake up early to read a whitepaper. Or stay late to test a new tool. Not because you’re behind—but because you’re excited to grow.

Final Thought

If you’re thinking about a midlife business shift, don’t just rely on your resume. Build your toolkit. Take the course. Join the group. Reach out to that expert. Stay curious.

Success at this stage doesn’t come from what you already know. It comes from what you’re willing to learn next.

That’s the mindset that built SCHTS. That’s the mindset that keeps me going. And that’s the mindset that will carry you—wherever you’re headed.

Tressa Bush

Founder, SCHTS

Advocate for learning, purpose, and community-based change.

Workplace

About the Creator

Tressa Bush

Founder of the Smith County Historical Tourism Society. Award-winning journalist, writer, and editor.

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  • Kelly Coles8 months ago

    I totally get where you're coming from. Starting over midlife is no joke, but it can be so rewarding. I had a similar experience changing careers. Old knowledge didn't cut it, so I had to learn new stuff too. It was tough but worth it. How did you decide which online courses to take? And what advice would you give to others thinking about a midlife career change?

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