Sam Quealy Drops Electric New Single "Londontown" Ahead of Sophomore Album

Sam Quealy is back, and she's bringing the heat with her latest single "Londontown." The track, which dropped alongside a kinetic music video, gives fans a taste of what's coming on her highly anticipated sophomore album next year.

If you haven't heard of Sam Quealy yet, you're missing out. The singer-songwriter has earned the nickname "techno-pop princess," and it's easy to see why. She's not just a vocalist – she raps, dances, writes her own material, and creates performance art that resonates with audiences worldwide. Her music doesn't fit neatly into boxes, and that's exactly the point. While plenty of artists claim to blur genre lines, Quealy actually does it, pulling from techno, pop, rap, and electronic music to create something that feels genuinely fresh.

"Londontown" hits different. It's about chasing someone – or maybe something – through time and memory. You know that feeling when you're drawn to a person or place that represents both possibility and pain? That's what Quealy captures here. She pleads in the chorus, "Please baby I'm begging you / Take a ticket to ecstasy / If you meet me in Londontown," and suddenly you're right there with her, caught between nostalgia and desire. The lyrics tap into that universal experience of wanting something just out of reach, whether it's a person, a moment, or a version of yourself you left behind in another city.

The production is pure ear candy. Heavy bass lines meet synth waves that wouldn't sound out of place in an underground club at 3 AM. But there's something wistful underneath all that energy. The track builds and builds, layering electronic elements that create this almost hypnotic effect. Producer credits haven't been released yet, but whoever worked on this understood the assignment – creating a soundscape that's both massive and intimate at the same time. The chorus explodes with this euphoric rush that makes you want to move, yet there's a bittersweet edge that lingers. It's the kind of track you'll find yourself humming days later, wondering why you can't get it out of your head.

The video is a serious production, and it shows. Quealy took on creative direction herself, working with production company Avlanche and executive producers Alexis Lacroix and Samuel Aspolif to bring her vision to life. Directors Thomas Clement and Swimthedog capture Quealy tearing through the streets on a motorcycle – performed by stunt rider Kevin Ke – before she ends up dancing with a crew of performers outside. The narrative isn't linear, and that's the beauty of it. One moment she's racing through empty streets, the next she's surrounded by dancers including Miranda Chan, Alexandre Nadra, and Mathis Moulin, among others. The whole thing culminates in this sweaty nightclub scene that feels visceral and real, packed with extras who look like they're genuinely lost in the music rather than just playing parts.

What really elevates the visuals is the team behind them. DOP Léo Odekerken gives everything this cinematic quality – even the grittiest club scenes look gorgeous. There's this contrast between the cool blues of the street scenes and the warm, almost feverish reds and purples of the club sequences. Stylist Nikita Vlassenko, assisted by Macarena Arias Silva, nails the aesthetic, creating looks that feel both futuristic and timeless. Quealy's outfits shift from sleek biker gear to club-ready pieces that catch the light perfectly. MUA Marieke Thibaut keeps the beauty raw and sweaty – this isn't about perfection, it's about authenticity.

And choreographer Patric Kuo? His movement direction is absolutely wild. The dance sequences are raw, urgent, and perfectly match the song's electric energy. There's nothing polished or sanitized about the movement – bodies collide, sweat flies, and everyone moves like they're trying to exorcise something. The choreography feels improvised even though you know it's meticulously planned. That's hard to pull off.

Post-production deserves a shout too. Editor Thomas Clement (pulling double duty as director) cuts the video with this frenetic energy that never lets up. Colorist Andrey Garny makes every frame pop without oversaturating, while ASA Studio's sound design adds these subtle layers that you might not consciously notice but definitely feel. Even management team Stella Besson and Adam Ghoubali deserve credit for assembling this creative powerhouse.

Here's what makes "Londontown" work: it refuses to be just one thing. It functions as a dance floor anthem, sure, but there's real emotion underneath all that production value. Quealy has this ability to make pop music that actually says something without getting preachy about it. She's talking about connection in a disconnected world, about searching for something real when everything feels temporary. The fact that she chose London as her metaphorical meeting place feels intentional – it's a city that represents both tradition and rebellion, history and future, exactly the tension her music explores.

This single suggests her upcoming album will push even further into uncharted territory. For an artist who already defies easy categorization, that's exciting. Quealy isn't interested in following formulas or playing it safe. She's building her own world, and with each release, that world gets more vivid and compelling.

"Londontown" is streaming now, and if this single is any indication, her sophomore album can't come soon enough. Pop music needs more artists willing to take risks like this – artists who understand that making people dance and making them feel aren't mutually exclusive goals.