Holly H Takes the Toxic Love Playbook and Turns It Intro Pop Gold with "I Should Run"
The social media powerhouse with 17M followers proves she's got more than just viral content - she's got the pop chops to back it up

Holly H has built something most artists only dream about – 17 million followers who actually care what she has to say. But here's what's interesting: instead of coasting on social media fame, she's doing the hard work of proving herself as a musician. Her latest single "I Should Run" doesn't just lean on her existing fanbase; it earns its place on repeat.
The track hits you immediately with this unapologetic energy that feels both calculated and raw. It's the kind of song that knows exactly what it wants to be – a confession wrapped in a beat you can't shake. Holly tackles that specific brand of romantic self-destruction we all recognize: you know this person is terrible for you, you've got the receipts to prove it, yet here you are at 2 AM, ignoring every red flag like they're party decorations.
What works about "I Should Run" isn't just the concept – plenty of songs cover toxic relationships. It's how Holly delivers it. There's this push-and-pull in her voice that mirrors the actual experience. One moment she's defiant, ready to walk away. The next, she's admitting she's still hooked. That honesty cuts through what could've been another generic empowerment anthem.
The production choices deserve credit too. The beat doesn't just support the lyrics; it amplifies the emotional chaos Holly's describing. Those pulsing rhythms feel urgent, almost anxious, like they're mimicking that racing heartbeat when you're about to text someone you shouldn't. The melodies stick with you – not in an annoying earworm way, but in that "I need to hear this again" way that defines a solid pop track.
For someone primarily known through social media, Holly shows surprising maturity in how she handles the subject matter. She doesn't oversimplify the situation into a basic "men are trash" narrative. Instead, she acknowledges her own participation in the cycle. There's vulnerability in admitting you're choosing the chaos, that you're not just a victim but an active participant in your own drama.
The timing of this release feels deliberate. Pop music right now is having this moment where artists aren't afraid to get specific about messy emotions. Holly's tapping into that same energy that makes artists like Olivia Rodrigo or Sabrina Carpenter resonate – that willingness to say the uncomfortable truths about modern relationships.
What's particularly smart about "I Should Run" is how it speaks directly to Holly's existing audience while potentially expanding it. Her social media followers already connect with her for being real and relatable. This song takes that same authenticity and gives it a soundtrack. It's not trying to be something it's not – there's no forced artistic pretension or attempt to be taken seriously by pivoting to indie folk or whatever.
The track also benefits from Holly's understanding of her generation's relationship patterns. This isn't some vague love song that could apply to any era. It's specifically about the kind of toxic dynamics that thrive in our current dating culture – the mixed signals, the breadcrumbing, the inability to fully disconnect even when you know you should.
Whether "I Should Run" becomes the breakout hit that establishes Holly as more than an influencer-turned-musician remains to be seen. But she's clearly not playing it safe or relying solely on her built-in audience. She's created something that stands on its own merit – a pop song that's both personal and universal, catchy without being shallow.
Connect with Holly H: Instagram
About the Creator
Jason Sheffield
Indie music journalist writing what the algorithm won’t. Self-taught, self-published.



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