George Collins's "New Way" Blazes a Trail for Reinvention

George Collins isn’t just making music. He is making a statement.

His new single “New Way” is a fired-up, riff-heavy rocker that captures the chaos of modern life and channels it into something electrifying, and, ultimately, hopeful.

Listen here:

https://open.spotify.com/track/2QUGrMHksYUScyciePn1gr

Musically, “New Way” fires on all cylinders. The guitars hit with the force of The White Stripes’ minimalist swagger, the chorus swells with the fist-pumping spirit of Springsteen, and there’s a sharp lyrical edge that wouldn’t feel out of place on an Elvis Costello record.

Throw in a bit of Rolling Stones-style grit and the rhythmic urgency of Billy Joel’s “We Didn’t Start the Fire,” and you’ve got a track that sounds completely of the moment.

Its the lyrics though where Collins is able to tap into something bigger than himself. The song is about reinvention - not just personal, but cultural, political and spiritual. We are at a definite crossroads, and "New Way" does not shy away from the messiness of it all.

But instead of getting bogged down in cynicism, it does push forward and turn this uncertainty into momentum. The chorus especially, is the kind of line you can imagine thousands of people shouting back at you at a live show.

One of the song's most interesting layers is its unexpected nod to Stanley Kubrick’s "A Clockwork Orange".

Collins was inspired by a moment in the film where Georgie tries to take control of the gang and repeats the phrase “It’s part of the new way.” That line has stuck with him for years, becoming a kind of personal mantra whenever he decided to turn a page in his life:

“Ever since my student days, whenever I decided it was time to turn over a new leaf and start afresh, I would tell myself (in my best Droogie accent), ‘It’s part of the new way!’”

That phrase evolved into this song, transforming from an inside joke into a full-fledged mission statement.

Musically, “New Way” was made to be played loud. The guitar riff, which Collins had been sitting on for years, gives the song relentless drive, while the rhythm section keeps everything locked in tight.

It’s got that live-wire energy of a band playing like their lives depend on it - urgent, unfiltered, and completely locked in the moment.

By the time the song reaches its peak, there really is no mistaking what Collins is going for. “New Way” is a declaration. A challenge. A demand for something better, something new. If this is the first taste of his upcoming album, New Ways of Getting Old, then we’re in for one hell of a ride.

About George Collins

George Collins’s path to music has been anything but ordinary. After two decades in the finance world he made a bold pivot back to his first love of music and songwriting, fully embracing his musical roots in 2022. His journey began years earlier as the lead guitarist for Common Knowledge, a band that shared the stage with future members of the Dave Matthews Band.

Yet, life steered him in another direction leading to a successful career in private equity before the pull of music proved too strong to ignore.

By 2012, Collins had stepped away from finance to focus on family and creative pursuits, a shift that reignited his passion for writing and performing. His debut EP "It’s Been a Long Time" marked his return, fusing decades of life experience with the storytelling sensibilities of classic rock.

Born and raised in Washington, D.C., Bethesda, Collins’s music is shaped by both personal milestones and historical moments, including firsthand experiences of the Iranian Revolution. His sound reflects a deep appreciation for some of rock’s greats: The Beatles, Bruce Springsteen, and Elvis Costello to name a few, while also carrying the weight of lived experience, delivering songs with the wisdom and resonance of someone who has seen life from multiple angles.

Collins writes for those who have been through the highs and lows, crafting music that feels both deeply personal and universally relatable—a soundtrack for reinvention and resilience in an ever-changing world.

Find out more about George Collins and his music at www.georgecollinsband.com