Bollywood Actress & Supermodel Ishita Gupta Credits Being a Member of Gen Z for her Success and Becomes an Advocate for Anti-bullying.
Story by Sarah Roy

To Bollywood actress and supermodel Ishita Gupta, it seems like lately, many have taken to the internet to talk poorly about a very prevalent generation, her generation, the s0-called "Gen Z." All it takes is one google search, or browsing through social media platforms like twitter to see members of previous generations bashing Gen Z ever so-proudly. What seems to have been lost in translation, however, is that previous generations served as a learning curve for current ones.
"I never bash other generations. I feel like previous generations laid the ground-work for many things that current generations get to enjoy today, and they also made an assortment of mistakes from which we now get to learn and, at the same time, evolve and do better. I also feel like future generations will look at mine and think the same thing. We are all interconnected and we can all learn from each other," said Ishita Gupta in a recent interview.
Some older generations have been bashing Gen Z publicly, as seen in the example below, where Kengana Ranaut used her social media platforms in an attempt to publicly shame, humiliate and bully different members of the generation for no apparent reason.
Ishita Gupta prefers appreciating the benefits received from previous generations as well as defending her own, by pointing out some stats showcasing the powerhouse Gen Z truly is: By the end of 2020, Generation Z was the largest group of consumers globally. They accounted for 40% of consumers in the US and Europe. They are also hugely influential in family spending decisions. In the US alone, Gen Z currently has $1 trillion in indirect spending power by influencing household spending. Put simply, companies that don’t engage with Gen Z successfully will fade away. * Source: Booz Co.
Aside from utilizing statistics alone to teach how bashing an entire generation might seem counter-productive in today's social and economic climate, on a more personal level, it seems like life loses its flavourful taste when, as a collective, we choose to over-generalize or categorize a whole generation into a negative box. Instead of focusing on the negatives of any given "group" why not point out the many positives a group might have? Publications as big, powerful and respected as Forbes did an excellent job at outlining the positives of Gen Z, so in attempt to follow these big footsteps, via encompassing learning, here are some of the things other generations can learn from Gen Zs.
Learning to be connected
If millennials were digital pioneers, then Gen Z are the first true digital natives – never knowing a time without technology at their fingertips, they demand seamless, on-demand connectivity 24/7, and in a way, in current times, we should learn to take advantage of this access to connectivity, espcially when it comes to business.
Navigating intense digital worlds
To understand their worlds, you'd need to experience first hand the intensity of online friendship and romance with people you've never met. You'd also need to suffer a kind of bullying, trolling, and shaming by strangers, which older generations struggle to comprehend, as well as the torment of feeling 'less than' brought about by witnessing the near-perfect lives (and bodies) of others from the age of 8 or 10.
Being ultra-focused
Gen Z are the most "marketed-to" people of all time. Their "shorter" attention span isn’t an inability to concentrate but a sophisticated filter to help them find relevant content faster and more precisely than any generation before them.
Being sober
Data shows Gen Zers are less likely to have tried alcohol, gotten their driver’s licenses, had sex or gone out regularly without their parents than teens of the previous two or three generations.
Being social activists
The 24-hour news cycle and unprecedented access to travel, culture, and ideas has made Gen Z deeply socially aware. As a result, they put a high value on diversity and fairness, using their collective voice and buying power to champion brands that reflect their values. Crucially, they fiercely challenge or boycott people or brands they don’t approve of.

Keeping all this in mind, it's no wonder Ishita Gupta says she actually owes her success to being a member of this interconnected generation, having starred in films, having graced the covers of world-renowned magazines, and having purchased her first home no too long ago in the ever-expensive Indian city of Mumbai. Not bad for a Gen Z! The actress and model says she will continue to use her platforms for spreading positivity and is a proud advocate for anti-bullying of any kind.



Comments
There are no comments for this story
Be the first to respond and start the conversation.