'Captain America: Civil War' and the Future of Immersive Cinema!
With the release of Captain America: Civil War, Marvel diverted a small part of their advertising budget to a more unusual approach. Just before the release of Ant-Man, Marvel set up WHIH World News, an in-universe YouTube and Twitter channel that reports on the news from inside the Marvel Cinematic Universe. Take a look at their latest episode, which helps immerse us in the MCU before the events of Captain America: Civil War.