The Game Marketer
Bio
The Game Marketer is a video Game marketing agency focusing on helping video game developers. We help you design, strategize and execute your marketing campaigns.
Stories (20)
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When is the Right Time to Start Marketing Your Video Game?
The time to start marketing your game is now! It is important for video game developers to start their marketing efforts early because it will help them build a fan base. This article discusses the difference between marketing and advertising, why you need to start your video game marketing campaign early, and how you can do so without spending any money. In our previous article, we have explained a few free and inexpensive game marketing strategies with you can easily use while creating the marketing plan for your video game.
By The Game Marketerabout a year ago in 01
Why indie Game Developers Should be Paying Attention to Data Analytics
Data analytics is fast becoming one of the most important aspects of indie game marketing and ensuring success for indie games. So, what do we mean when we talk about data analytics? Essentially, we are talking about the numbers behind a game, marrying together proper market research and marketing strategies to create an optimum plan to bring success to your game. In this article we will take a look at what kind of data video game developers can look at to maximise their games’ chance at success, and how data analysis can be effectively applied when marketing an indie video game.
By The Game Marketerabout a year ago in 01
How Charities are Utilising Streamers to Drive Donations
Charities are always finding new and innovative ways to fundraise and drive donations for your game especially when you are a small game developer. One new avenue of fundraising that is gaining a lot of popularity and proving to be highly successful is that of charity streams. Many content creators and influencers have been generous to host these kinds of streams and have helped charities to generate huge donations. These streams can be anything from a regular stream from the influencer with the proceeds going to charity, 24-hour live streams and many more.
By The Game Marketerabout a year ago in 01
8 Things Indie Game Developers Can Do to Avoid Player Churn
For a lot of developers getting their game off the ground with their initial launch can feel like a great success, to finally see people engaging with and enjoying the game you've spent months or years developing is a great feeling. But what happens next? How can you make sure that those players continue to be engaged with your game? This article will take a look at the issue of player churn within indie games and give you 10 useful tips to minimise churn and maximise retention within your indie game.
By The Game Marketerabout a year ago in 01
How to Run a Successful Kickstarter Campaign for Your Indie Game
Kickstarter is a fantastic way for Indie video game developers to fund their projects. Although it can be hard to do, there are many successful video game Kickstarter campaigns that have raised over a billion dollars in funding and helped launch new Indie games that would not exist otherwise. How do you know if your video game Kickstarter campaign will be successful? The answer is simple: create a great project page! In this article I will go over the different aspects of creating a successful Kickstarter video game campaign from start to finish so you can make sure that yours is one of those successes!
By The Game Marketerabout a year ago in 01
Steam Page Optimisation: How to get found in the sea of other Steam Games
Steam is the world's number one digital distribution channel for PC games with over one billion registered accounts and 120 million active users every month. Those are huge numbers, but the sad fact is that for most game developers very few of those players will ever see your Steam page. In 2023 over 14,532 games were released on Steam and the competition for players attention has never been greater. It's now more important than ever that you spend time to optimise your Steam page to improve your games discoverability. Read on to discover the best ways for Steam page optimisation.
By The Game Marketerabout a year ago in 01
Augmented Reality Gaming opens doors to the Future
Since the flickering sprites of Pong first danced across a screen, gamers have yearned to transcend the flat screen and truly step into the worlds they explore. This insatiable desire for immersion has driven innovation: propelling us from the pixelated landscapes of retro consoles to the dizzying heights of virtual reality.
By The Game Marketerabout a year ago in 01
How to target perfect players for your video game
Who are “Gamers”? Gaming is no longer a niche. Now boasting global revenues greater than the film and music industry combined and 2.7 billion gamers worldwide (up from 200 million just 15 years ago) it is the world's biggest entertainment medium. In fact, a US study in 2019 showed that 87% of consumers identified themselves as gamers. The industry has never been bigger but also the competition is never as fierce with thousands of titles released every year.
By The Game Marketer2 years ago in Journal
