The Game Marketer
Bio
The Game Marketer is a video Game marketing agency focusing on helping video game developers. We help you design, strategize and execute your marketing campaigns.
Stories (20)
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VTubers: A Brief History
What is a VTuber? A virtual YouTuber (or VTuber) is a content creator who uses motion capture technologies to portray an animated character on YouTube or Twitch. VTubers are most commonly associated with gaming and anime, with many popular VTubers using anime-style characters in their content. VTubing originated in Japan in the mid 2010’s (with the majority of VTubers streaming and creating content in Japanese at this time), and has since become popular in English-speaking parts of the World in the 2020’s.
By The Game Marketer6 months ago in 01
How AR & VR are Revolutionising the Gaming Industry
AR, VR & The Metaverse: A Brief Explanation Virtual reality, augmented reality, the metaverse. These are all words and phrases that you will have heard thrown around plenty of times in recent months, mainly due to Facebook’s October 2021 announcement that they are rebranding as Meta, and alongside this investing billions of dollars into developing ‘the metaverse’. But what do we actually mean when we’re talking about AR, VR and the metaverse?
By The Game Marketer7 months ago in 01
Mobile Game Marketing: Best 6 Tips to Market Your Mobile Game
Much like with any video game, a mobile games’ success can often be heavily reliant on the success of its marketing campaign. Making a great mobile game is one thing but marketing a mobile game and getting in front of the perfect target audience is certainly another. Becoming the next Clash Royale, Raid: Shadow Legends or Among Us is no easy feat. So, in this article we will be looking at the key areas of mobile game marketing strategies that you will need to target as a game developer launching a mobile game.
By The Game Marketer7 months ago in 01
8 Top Tips to Make Your PR Outreach Campaigns More Successful
PR is a key facet to video game marketing, and one that, well done carried successfully, can be key to the success of a video game. When reaching out to press outlets about your game, it can often be hard to know what the best course of action is. You may be tempted to over-explain your game, with paragraph after paragraph of explanation around the development process and content details of your game.
By The Game Marketer8 months ago in 01
Why It Is Important for Video Game Developers to Clearly Define Their Games
Why is it Important? When developing a video game, it is quite likely that you will have a target audience in mind for your game. You'll start to think about who your game is really for, and how you are going to present your game to your target audience. However, sometimes it is easy for video game developers to fall into the trap of thinking that their game is a game for everybody.
By The Game Marketer8 months ago in 01
8 Mistakes Video Game Developers Make When Marketing Their Game
All too often in the video game industry do we see promising and exciting new games fall back into the shadows with little to no fanfare around them. Sometimes this can be because of issues with the game itself or perhaps the game just wasn't as popular with predicted target audiences as planned. However, more often than not, this can be due to a poor marketing campaign. Regardless of how good a game is on its own, without a strong marketing campaign, it may never reach its intended audience, and for this reason a lot of games that could've found great success and place for themselves in the market end up faltering and failing to capitalise on their opportunity. In this article, we will be looking at 8 of the most common mistakes that video game developers make when looking to market their video game.
By The Game Marketer9 months ago in 01
4 Best eSports Development and Marketing Strategies for your Video Game
The eSports market is an ever-evolving entity, with more and more games each year trying to crack the eSports market and become the next CS: GO, Apex or Magic: The Gathering. The eSports scene has grown rapidly in the past decade, with some researchers forecasting that the eSports market will be worth a staggering $1.9 Billion in 2022. With more and more eyes on the eSports scene and more and more game developers wanting a slice of the pie, this article will give you some advice on how to stand out from the crowd and make your mark on the eSports market.
By The Game Marketer9 months ago in 01
How To Manage Your Discord Community as an Indie Game Dev
Setting up Your Discord Community Community management is an often overlooked aspect of marketing a video game. Platforms like Discord offer a key alternative to other social media, offering users a more personal way to engage with your game and indeed with yourselves, as the indie game developers. Discord offers a ‘direct line’ to the indie game developers, so a lot of players prefer to be involved in a games’ Discord than to follow them on social media. To set up a successful Discord server you must think about 3 things primarily:
By The Game Marketer10 months ago in 01
Why Company Branding Is Important to Your Video Game Company
When looking to market your video game there are many factors to consider, from the development of the game to your marketing strategy, but one aspect of video game marketing that can slip under some company’s radar is the branding and messaging of their own company. The thing to remember about branding your company is that how you present yourself can and will have a huge impact on how your company and product are viewed and impact potential customers likelihood to buy into your product.
By The Game Marketer11 months ago in 01
How to Choose a Name for your Video Game: 10 Simple Tips
Choosing a name for your indie game can seem like an impossible task. You want it to be unique, memorable and something that will help players understand what the game is about. The good news is there are lots of strategies you can use to make this process easier and more effective! Read on for some simple tips that will help you choose a name for your indie game!
By The Game Marketer11 months ago in 01
Why is it so Difficult to Market My Game?
It is estimated that 3.32 billion people count themselves as gamers, that’s 40% of the earth’s population. With such a big market it can be really frustrating for game developers when they struggle to get any interest in their games. We often get calls from small developers saying things like, “we have tried everything, but nothing seems to work!”
By The Game Marketer11 months ago in 01
5 Reasons You Need to Be Consistent with Your Video Game PR
In video games PR, consistency is key. The video game industry is one that relies on relationships with journalists and the media in order to get your message out there for players to see your game. Video game marketing professionals are constantly seeking new opportunities to reach a large number of potential players through various different avenues of communication. However, PR strategies can be ineffective if they're not consistently carried out over time. This article will explain why it's so important for game developers to have a consistent strategy and how you can go about being consistent with your video game PR efforts!
By The Game Marketerabout a year ago in 01
