Blood, Sweat, and Sneakers: The Extraordinary Rivalry Between Adidas and Puma.. Content Warning.
Blood, Sweat, and Sneakers: The Extraordinary Rivalry Between Adidas and Puma.
In the picturesque Bavarian town of Herzogenaurach, Germany, a river cuts through the center like a scar—a fitting metaphor for the bitter divide that has defined this community for generations. On one side stands the global headquarters of Adidas, on the other, the worldwide base of operations for Puma. These two sportswear giants, recognized in every corner of the globe, emerged not as friendly competitors but as the manifestation of one of the most acrimonious family feuds in business history.
