AI Search Optimisation Checklist
AI-driven search platforms like ChatGPT, Perplexity, Gemini, and Claude are reshaping how people find and trust information. These tools no longer rely solely on traditional search rankings. Instead, they summarise information and cite sources they perceive as trustworthy, structured, and relevant. To be included in AI-generated answers, brands and creators must understand how these systems select content — and optimise accordingly.
