Nashim Iddrisu

Paradox of Choice

The "paradox of choice" refers to the counterintuitive phenomenon where an abundance of choices can lead to negative outcomes, such as increased anxiety, decision paralysis, and reduced overall satisfaction, rather than the expected positive effects of greater freedom and improved well-being. This concept challenges the commonly held belief that more options always result in better outcomes. Instead, it suggests that there's a point beyond which the increase in choices becomes overwhelming and detrimental to our overall happiness and decision-making.