Marilyn Cox
Bio
I'm Marilyn Cox, a packaging consultant and designer with 4+ years of experience in crafting custom, eco-friendly packaging that boosts branding and sustainability. I help businesses create innovative, high-quality packaging solutions.
Stories (37)
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Stock Boxes vs Custom Boxes
The Significance of Packaging in the Business World Packaging is an essential part of marketing, customer experience, and branding in addition to serving as a protective covering for goods. When choosing packaging, businesses frequently have to choose between stock and custom packaging. Businesses can select the best option based on their brand identity, budget, and functionality by being aware of the main distinctions between custom and standard boxes. Custom printed boxes give branding opportunities and improved product presentation, while stock boxes are a quick and economical solution. This article will compare and contrast custom versus pre-made boxes, outlining the advantages of each and assisting companies in selecting the option that best suits their requirements.
By Marilyn Cox11 months ago in Writers
How do custom boxes enhance brand recognition?
Businesses require strong brand awareness in addition to high-quality products to stand out in today's competitive market. Custom packaging is one of the best yet sometimes disregarded tools for accomplishing this. In addition to protecting goods, well-designed branded boxes enhance corporate identification, foster consumer loyalty, and produce an experience that will never be forgotten. Custom packaging, which includes eco-friendly materials and bespoke designs, helps companies make a lasting impression on customers. This article examines the critical function that custom packaging for brand identification plays in raising brand recognition and propelling company expansion.
By Marilyn Cox11 months ago in Writers
Reducing operational waste through optimized packaging design
Learn how organizations may use practical techniques to accomplish eco-friendly operations, enhance sustainability, and minimize waste through optimized packaging design. Businesses looking to cut expenses and improve environmental sustainability are becoming increasingly concerned about operational waste. One of the best ways to deal with this problem is by using optimized package design, which focuses on developing eco-friendly and efficient packaging solutions. We'll look at how companies may cut waste, implement sustainable packaging solutions, and create waste-reduction plans for sustained success in this guide.
By Marilyn Cox11 months ago in Writers
Balancing Cost in Packaging
Businesses are under more and more pressure to use sustainable packaging materials as environmental concerns grow. Many businesses are concerned about the associated costs, even though eco-friendly packaging is crucial for minimizing the impact on the environment. The correct strategy, however, can strike a balance between sustainability and cost-effectiveness, providing long-term financial and reputational advantages. We examine several eco-friendly packaging solutions in this article, along with their financial consequences and strategies for helping companies strike a balance between affordability and environmental responsibility.
By Marilyn Cox12 months ago in Writers
Benefits of Sustainable Packaging
Adopting sustainable packaging solutions has become a wise, progressive move as companies are under increasing pressure to lessen their environmental impact. In addition to aiding in environmental preservation, sustainable packaging has real financial advantages that can support companies in surviving in the competitive market of today. This guide explores the financial benefits of switching to environmentally friendly packaging and explains why it's a wise investment for companies of all kinds.
By Marilyn Cox12 months ago in Writers
Smart packaging for tracking supply chain transparency
Due to the escalating competition in the current world economy, it is essential to maintain supply chain visibility. Currently, due to the need to satisfy the consumer’s desire for transparency and environmental responsibility, advanced packaging services are transforming the supply chain industry. Besides, the technology integration into packaging enhances tracking while ensuring consumers and stakeholders’ trust. There are other ways of sustainable strategies to support smart packaging development like minimalist packaging in e-commerce.
By Marilyn Cox12 months ago in Writers
The rise of minimalist packaging in e-commerce to reduce waste
With e-commerce being rapidly entrenched as the new normal for retail shopping all over the world, questions have been raised about the effects that this model has on the environment. One of the biggest sources of this impact is the waste that comes with packaging. But there is a hopeful sign; the tendency of reducing packaging in e-commerce to the absolute minimum. Using environment friendly and efficient packaging strategies, businesses can help to cut down on waste, conform to the expectations of their consumers by providing environmentally friendly packaging and help in the preservation of the environment. In this article, learn about new ways to make your brand less environmentally impactful with the help of sustainable packaging.
By Marilyn Cox12 months ago in Writers
Unboxing Videos Influence Purchasing Decisions
It is almost impossible to go through your social media feeds without coming across at least one unboxing video today. You come across them on social media apps such as YouTube, TikTok, and Instagram. These videos represent people opening products and giving their initial impressions. They seem unimpressive but they play a major role in influencing the consumers and their brands. I would like to talk about the role of unboxing videos in your buying behavior and the role they play in the development of brands.
By Marilyn Coxabout a year ago in Writers
The Impact of packaging unboxing
In today’s world of brand rivalry, companies do everything to make their products as unique as possible, and unboxing has become one of the key components of customer experience. It is much more than simply pulling a lid off a box; it is a communication platform that allows brands to build relations, gain trust and create experiences. In this article, you will get to know how packaging design impacts trust in the brand, builds customer loyalty, and enhances brand image.
By Marilyn Coxabout a year ago in Writers
Building loyalty with eco-friendly and sustainable packaging
Today being in the twenty-first century, more people are becoming conscious of the environment. We see it everywhere. From the use of reusable shopping bags to electric cars, environmentally friendly practices are now the order of the day. To any business owner, the use of sustainable packaging is not a fashion. It is an effective method to convey to your customers that you do care about the environment. The use of sustainable packaging can assist in creating brand equity while at the same time preventing the negative impacts of packaging on the environment. Now let’s look at how this can be done for your brand!
By Marilyn Coxabout a year ago in Writers
Packaging and Customer Preference
When you pick up a product, the first thing to catch your eye is the packaging Design, colors and patterns all make an impression. Cultural aesthetics are central to this in a big way. They define the appearance of a product and the emotions associated with it. In this blog, I will discuss cultural aesthetics affecting packaging and how it is important for customers. So, let’s look at the reasons why culture should be better understood to develop more effective packaging that would appeal to people.
By Marilyn Coxabout a year ago in Writers
Packaging design and impulse buying behavior
In the fast-paced world of retail, where customers are constantly faced with a huge number of options, the style of the packaging is very important in deciding what to buy. A lot of the time, people buy things without thinking about it because the way they're packaged grabs their attention. This article talks about the psychology behind packaging design and how it affects how people act, which helps businesses figure out how to use this to make more sales.
By Marilyn Coxabout a year ago in Writers
