Marcel L. Anderson

Tik Tok Bops

Until the past couple of decades or so, breaking into the music industry required a record deal, radio play, and significant financial backing. However, the rise of social media has transformed the way emerging artists gain popularity. Platforms like TikTok, Instagram, YouTube, and X (formerly Twitter) provide independent musicians with direct access to global audiences, leveling the playing field. Through strategic engagement, viral content, and digital marketing, social media has become an essential tool for artists looking to build a fanbase and launch their careers.