
Lisa Gerard
Bio
Professional technology consultant specializing in CX strategy. I help businesses by delivering 1:1 personalized experiences, enhancing customer satisfaction, growing revenue streams, and building a resilient future-ready business.
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The Role of Technology in the Transformation towards Customer Experience
In today's digital-first world, technology has evolved to be a strong enabler in customer experience transformation across industries. The rapid evolution of digital tools has shifted the way businesses engage customers and has provided a seamless path to creating frictionless, personalized interactions that meet demand from consumers that is on the rise. Coupled with an effective customer experience strategy, technology amplifies customer satisfaction while driving efficiency and scalability of the brand to ensure consistent high-quality experiences. This can be realized when appropriate technological solutions are put into place for businesses that need to stay competitive, develop closer relationships with customers, and realize success in the long run.
By Lisa Gerardabout a year ago in FYI
