Joshua Onyedikachi Ogbonna.
Bio
I have always been interested in researching and learning more about the dynamics of human relationships. This has led to my passion for coaching.
Stories (2)
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Why are Marketers Returning to Traditional Advertisement?
Investing solely in the digital environment may not be the best strategy. Understand how traditional advertising can be a good way. For more than a decade, the increase in marketing budgets has been controlled by digital marketing technologies and their ecosystems. As consumers shifted their attention from stationary to moving media, traditional advertising has lost some of its appeals. In turn, marketers have directed investments from television, radio, newspapers, events, and outdoor advertising to digital channels from TikTok to TechTarget. Marketers have consistently predicted that their traditional ad spending would decline. According to data from the 28th edition of the CMO survey, on average, marketers reported a decrease in traditional advertising spend of -1.4% between February 2012 and 2022, compared with a 7.8% increase in overall marketing budgets during that same period.
By Joshua Onyedikachi Ogbonna.3 years ago in Trader
