Jarred Peterson

Foster Business Growth with Social Login

The concept of social login is nothing new to the online shopping industry. A lot of eCommerce sites have already implemented this feature. The idea behind social login is to make the registration process easier and faster, reducing the number of abandoned carts due to tedious registration process. According to research by Forrester, about 67% of consumers prefer to log in or register on eCommerce sites using their social network accounts.