Himani Soni

IMPACT OF SOCIAL MEDIA INFLUENCERS ON YOUTH

Anybody who uses a mix of social media channels and tools to influence their fans is known as a social media influencer. These people are usually highly active on the internet, have a big fan base, and are well-versed in trade techniques. Surprisingly, statistics show that social media influencers have a greater social media impact than celebrities like actors and athletes. According to statista, online influencers are trusted by 70% of the youth of India in the age group of 15-24 years.