Single sign-on for e-commerce
The typical user has at least a dozen distinct accounts on a variety of websites and applications, including one or more email accounts, Google, Facebook, and LinkedIn accounts, an online bidding/marketplace platform account, an online banking account, and accounts for music and video streaming services. That is a significant sum. If they have to create yet another account in order to shop at your online store, you run the risk of making them unhappy and forcing them to shop somewhere else. How can it be avoided? through the use of a Single Sign-On solution. What is it, what are its benefits, when should you use it, and how should you do so?
