Why We Can’t Replace AI with Real Human Translators
. AI-Generated.
A few years ago, a global company decided to use an advanced AI translation tool for all their marketing campaigns. The system promised fast, affordable, and accurate translations into more than fifty languages. Everything went smoothly until one day, their slogan, meant to say “Bring your dreams to life,” was translated into something that, in another language, sounded like “Wake up to your illusions.” What was meant to inspire ended up confusing customers and damaging the brand’s image.
