Alena Belova
Bio
R&D and Data Science
Stories (6)
Filter by community
Who Really Controls Your Company’s Reputation?
The World After the Click There was a time when PR and SEO neatly divided the map of digital influence. PR built trust — emotional capital and symbolic authority among people. SEO built discoverability — ensuring those meanings appeared in the search results.
By Alena Belova2 months ago in Futurism
The Hidden Economics of Your Vacation: Why a 2-Hour Transfer in the Alps Can Cost More Than a Flight
I've always been fascinated by markets that defy simple logic. Why does a cup of artisanal coffee cost $7? Why is some enterprise software priced per seat, while another is priced per API call? These aren't just arbitrary numbers; they are the surface-level results of deep, often hidden, economic forces. Recently, I stumbled upon a perfect example of such a market in an unexpected place: the private ski transfer industry in the Alps.
By Alena Belova3 months ago in Journal
The 'AI Dark Funnel' Is Silently Killing Your Marketing ROI. Here’s the New Playbook.
Clicks Are Disappearing. Attribution Is Breaking. Your analytics dashboard says things are going great. “Direct” traffic is up. Branded searches are rising. The charts look bullish. But what if those green arrows are actually red flags?
By Alena Belova3 months ago in Journal
Falling in Love With Chatbots Is the Next Cybersecurity Nightmare. Content Warning.
AI has learned to imitate human closeness — and this illusion has begun to turn into a vulnerability. What yesterday looked like a joke from Black Mirror is now confidently penetrating everyday life: millions of users are building trusting and even romantic relationships with digital assistants, from Replika and Character.ai to GPT bots running on local models. Developers are investing millions in creating personalized dialogues, while users are already calling their bots “partners,” “lovers,” or their “closest confidants.”
By Alena Belova5 months ago in Futurism
The Science Behind Cognitive Overload
Today, information is available anywhere, anytime. Millions of websites, endless social media feeds, constant notifications, and streams of messages create an environment where the brain is constantly overloaded. Instead of facilitating access to knowledge, technology is increasingly becoming a source of cognitive overload, making it difficult to focus, analyze, and think deeply about information.
By Alena Belova6 months ago in Motivation
People Lie. Even When They Think They’re Telling the Truth
This article is exactly about this very “sincere lie” that imperceptibly creeps into our thoughts, decisions, and even simple conversations with friends. Let's figure out where these cognitive “glitches” come from, how they ruin our lives (and work, of course), and most importantly - how to deal with them.
By Alena Belova7 months ago in Education
