The Beauty Battle: Rhode vs. e.l.f. – Hailey Bieber, Net Worth & the Cosmetic Industry

Welcome to the world where glam meets genius, and skin is the ultimate currency. The beauty industry is exploding, and two brands are turning heads: Rhode, founded by Hailey Bieber, and e.l.f. Cosmetics, the budget-friendly empire. Whether you're obsessed with Hailey’s glazed-donut skin or loyal to e.l.f.’s viral dupes, this showdown has it all – celebrity power, market moves, and millions in net worth.

Who Is Hailey Bieber?

Early Life and Modeling Career

Hailey Rhode Baldwin Bieber, born into a Hollywood dynasty, was practically destined for fame. From strutting down runways to starring in global fashion campaigns, her modeling career carved her path to stardom long before she launched her skincare line.

Transition Into Beauty Entrepreneurship

Like many celebrities, Hailey saw an opportunity to turn her influence into income. But unlike many, she did it right – with purpose, vision, and a brand that feels truly her.

Inside Rhode Skin: Hailey’s Skincare Brand

What Is Rhode Skin?

Rhode is not just another celeb brand. It’s a minimalist, skin-first company focused on essential routines and high-quality ingredients without the fluff – and people are loving it.

Key Products and Brand Philosophy

Signature products like the Peptide Glazing Fluid and Barrier Restore Cream have gained cult status for a reason: they work. Rhode champions a simple, dewy look – think hydration, not foundation.

Rhode's Market Impact

Launched in 2022, Rhode quickly disrupted the skincare scene. Its sleek branding, direct-to-consumer strategy, and Hailey’s flawless marketing gave it a serious edge.

e.l.f. Cosmetics: The Affordable Powerhouse

A Quick History of e.l.f.

Founded in 2004, Eyes Lips Face (e.l.f.) became the go-to brand for beauty on a budget. Fast forward to now, and it's killing it on social media and store shelves alike.

Brand Strategy and Viral Success

e.l.f. cracked the Gen Z code. From launching TikTok challenges to bold influencer partnerships, they know how to stay relevant – and sell out fast.

e.l.f.’s Product Line Highlights

With viral hits like the Power Grip Primer and Halo Glow Liquid Filter, e.l.f. delivers dupes of high-end products at unbeatable prices.

Rhode vs e.l.f.: A Skincare Showdown

Price Point Comparison

Rhode sits in the mid-range luxury market, while e.l.f. proudly owns the affordable lane. Want a serum under $10? e.l.f. is your go-to. Craving minimal luxury? Rhode’s your pick.

Target Demographics

Rhode caters to millennials and beauty minimalists, while e.l.f. dominates Gen Z with flashy, accessible appeal.

Brand Voice and Marketing Tactics

Hailey’s brand whispers luxury and simplicity. e.l.f.? It yells fun, accessibility, and TikTok trends.

Ingredient Quality and Innovation

Both brands care about skin. Rhode goes for gentle, hydrating actives. e.l.f. surprises with cutting-edge formulas – at drugstore prices.

Celebrity Impact on Beauty Brands

Hailey Bieber’s Influence

Hailey’s glow alone sells products. She’s the poster child for healthy, radiant skin – and fans want whatever she’s using.

Justin Bieber’s Support and Fame Factor

Justin doesn’t just support Rhode on Instagram – his fame gives the brand added spotlight. Power couple marketing? Absolutely.

How Celebrity-Backed Brands Gain Traction

It’s not just the name – it’s the narrative. Fans buy into the lifestyle, not just the lotion.

Net Worth Deep Dive

Hailey Bieber Net Worth in 2025

Estimated at $20 million, Hailey’s fortune is growing fast thanks to Rhode’s success and brand deals.

Justin Bieber Net Worth in 2025

Justin? He’s sitting comfortably at around $300 million. Music, merchandise, and now investing in Rhode – the guy knows business.

How Rhode Is Shaping Hailey’s Wealth

Rhode isn’t just a brand. It’s a wealth-building machine. With expansion into more global markets, Hailey’s net worth is expected to double within a few years.

The Business Side of e.l.f.

ELF Stock Performance

In 2025, e.l.f. stock is hotter than ever. It’s traded on the NYSE under ticker ELF, and investors are bullish thanks to consistent revenue growth.

Company Revenue and Market Value

In 2024 alone, e.l.f. reported over $800 million in sales, proving that affordability sells – big time.

ELF’s Expansion Strategy

With global rollouts, influencer collabs, and product innovation, e.l.f. is aiming to be the next billion-dollar brand.

Collaborations and Crossovers

Could Rhode and e.l.f. Ever Team Up?

Never say never. A “Rhode x e.l.f.” collab would be massive – luxe meets low-cost, all under one glow.

The Power of Brand Alliances in Beauty

Crossovers create buzz, attract new audiences, and explode sales. It’s a win-win formula in the influencer era.

Social Media & Gen Z Appeal

Rhode’s TikTok Takeover

Hailey knows TikTok sells. Her “glazed donut” skin tutorials have millions of views and followers.

e.l.f.'s Viral Campaigns

e.l.f. literally broke the internet with campaigns like “Eyes. Lips. Famous.” It knows how to stay in the feed.

Memes, Makeup, and Millennials

From memes to relatable skits, both brands know how to keep you scrolling – and buying.

Innovation in Skincare

Rhode’s Clean and Minimalist Promise

No fluff, no filters. Just skin-loving, clean formulas that actually hydrate.

e.l.f.’s Affordable Ingredient Tech

From niacinamide to squalane, e.l.f. uses active ingredients once reserved for luxury brands – now in your makeup bag.

Sustainability and Packaging Trends

Both brands use recycled materials and cruelty-free formulations. Bonus points for being planet-friendly!

The Future of Beauty Brands

Can Rhode Sustain Long-Term Growth?

Absolutely. As long as Hailey keeps innovating and connecting with fans, Rhode’s staying power looks strong.

e.l.f.'s Position in the Global Market

e.l.f. has its eyes on international shelves – and it’s already winning in the affordability war.

Consumer Trust and Reviews

Real User Feedback on Rhode

Fans love Rhode for its glow-up results. Critics? They want more variety. But overall, it’s a solid 4.7 stars.

e.l.f. Product Reviews and Loyalty

People rave about the quality-for-price. e.l.f. consistently ranks among top-rated budget beauty brands.

Final Verdict: Who's Winning the Beauty Game?

It’s a close call. Rhode brings luxury and celebrity appeal. e.l.f. delivers affordability and innovation. Whether you’re glowing on a budget or investing in that “glazed donut” look – you win either way.

Conclusion

The beauty industry has room for both Rhode and e.l.f. While Hailey Bieber’s Rhode caters to minimalists and luxury lovers, e.l.f. continues to win hearts with viral trends and unbeatable prices. Whether you’re team glazed or team grip primer, one thing is clear – beauty is booming, and the competition is fierce.

FAQs

Q1: Is Rhode better than e.l.f. for skincare?

A: It depends on your skin needs. Rhode is more focused on hydration and luxury feel, while e.l.f. offers variety at budget prices.

Q2: What is Hailey Bieber’s most popular product?

A: The Peptide Glazing Fluid – her signature “glazed” skin product – is a fan favourite.

Q3: Is e.l.f. a good investment in 2025?

A: With strong stock performance and market growth, e.l.f. is definitely on investors' radars.

Q4: How is Hailey Bieber connected to Justin Bieber’s success?

A: Hailey’s marriage to Justin brought her media attention, but Rhode’s growth is all her own hard work.

Q5: Where can I buy Rhode and e.l.f. products?

A: Rhode is available on its official site, while e.l.f. can be found at major retailers and online platforms like Ulta, Walmart, and Target.