Shira Ghertner: A Creative Visionary Balancing Artistry and Organization in Film Production

Shira Ghertner is a dynamic force in film production, combining her passion for creativity with an innate ability to manage complex projects. With over 13 years of experience in the industry, Shira has carved out a significant niche as a freelance producer, film director, and performer. Based in Tel Aviv, Israel, her journey through filmmaking and production is a testament to her versatility, dedication, and innovative spirit.

Shira’s journey into filmmaking began during her time at Minshar for Art, one of Israel’s leading institutions for arts education. Between 2010 and 2014, she honed her film, cinema, and video production skills, laying the groundwork for her career in the creative industry. Even before her time at Minshar, Shira had already demonstrated a keen interest in the performing arts, studying theater at Sela - The Performing Arts Studio. This early exposure to acting and theater provided her with a unique blend of technical and artistic expertise, enabling her to approach film production with a holistic perspective.

While at Minshar, Shira worked on numerous short films and finale projects for the school, gaining experience as a producer, production assistant, and assistant director. These early projects helped her establish a reputation for her meticulous attention to detail and ability to manage multiple moving parts on set, from costumes to crew coordination. During this period, she realized her passion for blending artistic creativity with the practical demands of film production.

Shira’s freelance career took off after completing her studies. Over the past decade, she has worked on various projects, ranging from short films to independent features. Her ability to transition seamlessly between roles such as script supervisor, production coordinator, and producer highlights her versatility and deep understanding of the production process. Shira’s work reflects her belief that artistic creativity and organizational precision go hand in hand in filmmaking.

Her freelance portfolio includes notable projects such as “Broken Mirrors,” a feature film for which she served as production coordinator and extras coordinator. This project, directed by Aviad Givon and Imri Matalon, received critical acclaim and further cemented Shira’s reputation in the industry. Another prominent project under her belt is her involvement in the pre-production phase of “Israel Got Talent” (Season 2), where she served as a production assistant. Her wide-ranging skill set in production coordination, customer service, and project management has been instrumental in her success.

In addition to her work behind the scenes, Shira is an accomplished fusion dancer and performer. This creative outlet allows her to express her artistic talents in ways that complement her film work, demonstrating her multifaceted abilities. Her performances and involvement in various art forms speak to her love for storytelling, whether through dance or cinema.

Shira’s career extends beyond production work. Between 2013 and 2017, she served as the Promotions Manager and Social Media Manager for RHPS Israel, overseeing their digital presence on platforms like Facebook, Instagram, and Twitter. This experience enhanced her understanding of audience engagement and content marketing, which are invaluable skills in today’s media landscape.

She also worked as a writer and editor for Techslut.com, an online magazine dedicated to viral content and internet culture. Her role as a social media manager and content writer allowed her to develop a keen understanding of digital storytelling, further broadening her expertise in managing creative projects across various mediums.

Shira’s contributions to the community extend beyond her professional work. She spent a year volunteering at Arazim House, a hostel for autistic individuals in Jerusalem, as part of her national service. This experience underscores her deep sense of social responsibility and empathy, qualities that undoubtedly inform her approach to collaborative projects in the film industry.