How to Write Ecommerce Emails

Email marketing is one of the best ways to grow your online store. If you run an ecommerce business, knowing how to write ecommerce emails can help you sell more, build trust with your customers, and keep people coming back to your website. In this article, we’ll explain everything you need to know about writing great ecommerce emails.

Why Ecommerce Emails Are Important

Before we dive into how to write ecommerce emails, let’s look at why they matter:

• Stay connected with your customers
• Promote new products and sales
• Send updates about orders and shipping
• Encourage repeat purchases
• Build trust with your brand

Emails are a low-cost but high-impact way to keep your store in front of your customers.

1. Know Your Goal

Start by asking yourself: What do I want this email to do?

Some common goals for ecommerce emails include:

• Announcing a new product
• Offering a discount or coupon
• Reminding customers about items in their cart
• Asking for a product review
• Saying thank you after a purchase

Having a clear goal helps you write a better email.

2. Write a Strong Subject Line

The subject line is the first thing people see. If it’s not interesting, they won’t open your email.

Tips for a good subject line:

• Keep it short (under 50 characters)
• Make it clear and simple
• Use action words (like "Grab", "Save", or "Get")
• Create urgency (like "Ends tonight!" or "Only 3 left!")

Example:

"Get 20% Off – Today Only!"

3. Start with a Friendly Greeting

Personalizing your email makes it feel more human. If you have the customer’s name, use it.

Example: Hi Sarah,

Thanks for checking out our new collection!

If you don’t have their name, a simple “Hi there” or “Hello” works just fine.

Read Also: What is Home Goods Email Marketing Flows Strategy?

4. Write Clear and Simple Text

Don’t use too many words or technical terms. Most people quickly scan emails, so:

• Use short sentences
• Break text into small sections
• Use bullet points or bold text for key points

Example:

Why you’ll love this:

• Soft, comfortable fabric
• Free shipping on all orders
• 30-day return policy

Keep it short and focused on the customer’s benefit.

5. Add a Call to Action (CTA)

Your email should have one clear action you want the reader to take. This could be:

• Shop Now
• Claim Your Discount
• Leave a Review
• Track Your Order

Make your button or link easy to find and click.

6. Use Images (But Not Too Many)

A picture of your product can help people imagine it. But too many images can make your email slow to load. One or two good photos are enough.

Make sure your email looks good on both phones and computers.

7. Be Honest and Helpful

Don’t use clickbait or trick people. Be clear about what you’re offering. If there’s a sale, mention the details (like when it ends or any limits). Customers trust brands that are honest.

8. Add Contact Info and Unsubscribe Option

Always include a way for people to contact you and unsubscribe. It’s not just good practice – it’s also required by email laws in many countries.

9. Test Before Sending

Before sending your email to everyone:

• Check for spelling or grammar mistakes
• Click all the links to make sure they work
• Send a test email to yourself and view it on both desktop and mobile

A little extra time here can save you from big mistakes.

10. Keep Improving

After you send your emails, check how they performed:

• How many people opened the email?
• How many clicked on links?
• Did anyone make a purchase?

This helps you learn what works best and write even better emails in the future.

Final Thoughts

Knowing how to write ecommerce emails is key to running a successful online business. Keep your emails clear, friendly, and focused on the customer. With the right message at the right time, you can grow your sales and build strong relationships with your customers.