Fanaticity Inc. Where passion becomes fashion.

In today’s world, fandom is more than a casual interest it’s a way of life. Whether you’re into cult classics, blockbuster franchises, chart-topping bands, or legendary sports teams, the things you love say a lot about who you are. That’s where Fanaticity Inc. comes in the online home for fans who wear their passion with pride.

Who We Are

Founded in 2023 by entrepreneur James A. Carter, Fanaticity Inc. (also known as Fanaticity Fashion LLC) was created with one mission: to empower fans to express themselves boldly and authentically. Based entirely online, Fanaticity is a lifestyle brand that specializes in customizable apparel and fan merchandise that speaks to the heart of modern fandom.

Our collections include t-shirts, hoodies, hats, mugs, and more, all designed to let fans show off their unique identities. From clever quotes and nostalgic pop references to niche obsessions and trending culture, Fanaticity is the go-to destination for expressive fanwear.

More Than Just Merchandise

At Fanaticity, we believe fandom should be celebrated, not just consumed. Our goal is to cultivate a space where fans can connect, express themselves, and find products that truly resonate with who they are.

What sets us apart?

Original, expressive designs crafted for true fans

Limited-edition drops that keep your wardrobe exciting

A diverse, inclusive community where all fandoms are welcome

Customizable options so you can create something that’s truly yours

A brand with heart, led by fans, for fans

Whether you’re a sports junkie, a movie quote master, or someone who simply wants their clothes to reflect their personality, Fanaticity is here to help you wear your fandom with style.

Join the Fanaticity Movement

Fanaticity isn’t just a brand — it’s a community. When you shop with us, you’re not just buying a shirt or a hoodie. You’re becoming part of a global network of fans who understand what it means to care deeply about something.