10 Steps to Enhance Your Visual Marketing with Canva

Visual marketing has become a game-changer in the world of social media. With platforms like Pinterest and Instagram leading the way, the use of graphics to tell the story of your brand has become essential. Pinterest and Instagram have set the standard for content marketers and social media managers to create visually appealing content that engages and resonates with their audience. However, the challenge lies in creating good quality visual content that is fast, affordable, and easily accessible. This is where Canva comes in. Canva is a fast, free, and user-friendly tool that can help you improve your visual marketing efforts. In this article, we will discuss ten steps you can take to enhance your visual marketing using Canva.

1) Include a shareable image with each blog post.

In the age of social media, images have become the new call to action (CTA). When people visit your blog, they should be able to easily share it with others. Including a visually appealing image with each blog post makes it more shareable. Canva offers a wide range of remixable templates that you can use to create attractive blog post images. These templates make it easy for you to encourage sharing and engage your readers.

2) Create your own rich media.

To establish thought leadership and engage your audience, it's important to create your own rich media content. Canva allows you to embed various types of media within your content, such as Pinterest pins, Twitter tweets, Facebook posts, Google+ posts, and SlideShares. By repurposing your content and using different media formats, you can reach a wider audience and maximize your content's impact.

3) Add your logo to every graphic.

Branding is crucial for building trust and recognition with your audience. Canva makes it easy to add your logo to every graphic you create and share. By consistently branding your content, you can establish a strong visual identity and build a loyal following. For example, Fabulous Blogging uses their blue circular logo on all their images, which helps their audience identify and connect with their content.

4) Create custom Pinterest layouts.

Pinterest is known for its long-lasting impact on driving traffic. To make the most of this platform, it's important to create custom Pinterest layouts that are visually appealing and optimized for engagement. Canva offers a variety of Pinterest templates that you can customize and personalize. By using these templates as a starting point, you can find what resonates with your audience and create attractive pins that drive traffic to your website.

5) Lock down your colors.

Consistency is key when it comes to branding. Using a specific color palette across different social media platforms helps create a cohesive and recognizable brand identity. Dustin Stout suggests using a maximum of three colors for your color palette to keep it simple and specific. Canva allows you to easily select and customize your brand colors, ensuring consistency across your visual content.

6) Keep it fresh by updating your Facebook cover.

Your Facebook cover is an excellent opportunity to showcase your brand and engage your audience. Canva provides a range of Facebook cover templates that you can use to create fresh and eye-catching covers. By regularly updating your Facebook cover, you can keep your page looking current and attract the attention of your followers.

7) Work as a team.

Canva is not just a tool for individual use; it's also a collaborative platform. You can use Canva to collaborate with remote team members, clients, or design partners. Whether you need feedback or approval on a design, Canva allows you to easily share and collaborate on your projects. You can also share a link to your design for others to view or edit.

8) Customize photo filters like the big brands.

Custom filters can help create a unique visual style for your brand. Big brands often use custom filters to tie their photos together and create a cohesive look across different platforms. Canva offers ten filters that you can use or customize to achieve a consistent visual style. Once you find a filter that aligns with your brand, you can save the filter code and use it on future projects.

9) Double the action on your tweets.

Adding images to your tweets can significantly enhance their impact. Canva makes it easy to create images and attach them to your tweets. To ensure your images appear correctly in the Twitter preview, make sure they are sized at a 2:1 ratio, with the ideal size being 1024px by 512px. Additionally, pinning your best tweet with an image to the top of your Twitter page can help increase its visibility and engagement.

10) Optimize your photo size.

Each social media platform has its own specifications for image sizes. Canva offers templates to help you create images optimized for different platforms. For example, square images work well on Instagram, Facebook, and Google+, while vertical images are eye-catching on Pinterest, Google+, and Facebook. You can also create custom dimensions in Canva to suit your specific needs. It's important to test your images on different devices to ensure they look their best.

Now that you have an understanding of how Canva can enhance your visual marketing efforts, it's time to get started. Watch this video guide to Canva to learn how to create amazing designs with this powerful tool

JEYANABAVAN THANGARASA