Top Beauty Influencers in Dubai, UAE 2025

Brands turn to influencer marketing because the beauty sector in the UAE is incredibly complex.

First, let us break down the consumers.

Dubai is a melting pot of diverse ethnicities. Each consumer category has specific product preferences for their unique skin care needs. They have high disposable income, which motivates them to buy luxurious products.

However, within the diversity, you will find a category of sustainable consumers who prefer eco-friendly packaging and ingredients. Joining them is a group that wants a single product to perform the functions of many. This includes inclusive products that people of multiple ethnicities can use. Furthermore, humid climatic conditions bring demand for personalized beauty regimens.

Lastly, e-commerce is on the rise because consumers find it convenient to search for and compare multiple cosmetics online before making purchases in physical stores.

On the business side, people have endless choices due to government policies like complete business ownership that attract foreign brands to the city. You can readily find every international label in malls or shopping complexes. This sprawling retail sector increases competition for local brands.

Brands meet the growing competition and e-commerce by providing more information to consumers through multiple channels. They want people to pick the best alternative by comparing prices, user experiences, ingredients and ratings to pick the best alternative. This is where Influencer marketing comes in.

Dubai's top beauty influencers are ex-pats and native content creators. People trust opinions from someone who looks like them. A top influencer marketing agency in Dubai has compiled these top Emirati beauty Instagram influencers, and brands can leverage them for all-inclusive campaigns to create relatable experiences for niche consumer segments.

List of the Top Beauty Influencers in Middle East

Nouran Tarek Elsayed

USP:

Nouran Tarek Elsayed is familiar with different beauty brands and their products. Makeup and skincare enthusiasts trust her for honest reviews.

About The Creator:

Nouran Tarek Elsayed has been active as one of the best beauty influencers in the UAE for a long time. She turns onlookers into lifelong fans with beauty tutorials and daily makeup hacks. Nouran Tarek Elsayed involves new creative concepts to keep her Instagram profile interesting. She has divided her content into episodes with each one addressing new skincare issues and products. Her long-standing brand partners include She Glam and Kosas.

Safa Srour

USP:

Safa Srour’s content addresses outward beauty and internal health. She raises awareness for different body care issues while offering solutions.

About The Creator:

Safa Srour is one of the most consistent beauty influencers in Dubai. She predominantly prioritizes fitness and health in her content. Safa’s area of expertise draws her towards sports apparel.

She presents simplistic makeup looks to go with her athleisure fashion. She participates in marathons to raise awareness for healthcare issues. The famous beauty influencer also features in talk shows and podcasts to share her insights with a broader fanbase.

Eva Zuk

USP:

Eva Zuk can help you turn your passion for makeup and skincare into a profitable venture. The fashion model represents the luxury beauty niche.

About The Creator:

Eva Zuk is a famous beauty and fashion influencer with multiple talents. As a model, Eva has represented top designers and apparel labels. She has worked with businesses from the hospitality, finance, and real estate sectors.

Eva Zuk is on the front covers of L'officiel and FHM magazines. The starlet's beautiful looks bring out the colors and elegance of every designer attire she flaunts.

Dr Sayed Ali

USP:

The famous Middle Eastern entrepreneur promotes beauty accessories that complement your makeup looks.

About The Creator:

Dr Sayed Ali is the co-founder of the Luxury brand Michael Cinco. He works with the biggest beauty influencers in the Middle East. Top models wear their designer clothing, beauty, and jewelry collection at exclusive galas and movie premiers. His creations also feature at Milan London and Paris Fashion Week.

Dr Sayed Ali is featured in magazine covers like Out And About, Alegre Philippines, and Moivo.

Maram Z Maalouf

USP:

Maram Z Maalouf is your go-to source for trendy fashion and beauty content. She has professional partnerships with luxury brands.

About The Creator:

Maram Z Maalouf is a popular fashion creator and beauty expert who brings new innovative concepts to her audience. She likes to display her exciting mom lifestyle with cute Instagram posts.

Maram Z Maalouf has worked with UNICEF to raise awareness for crises happening around the world. Her Instagram profile contains high-quality pictures of designer outfits, luxury perfumes handbags, and magazine cover features. Maram shares the secret of her gorgeous looks through skincare and makeup tutorials.

The Dubai-based beauty influencer is the brand ambassador for Givenchy and Michael Kors. She participates in Expos and fashion weeks, across the globe.

Huda Kattan

USP:

Huda Kattan is amongst the first beauty influencers in the Middle East to highlight the latest industry changes. She is quick to incorporate consumers' needs into her exclusive makeup line.

About The Creator:

Huda loves to call herself “your beauty sister” and that tells you a lot about her commitment to helping you look beautiful and different in everything you wear. The beauty expert has exclusive makeup products that are adopted by celebrities in different parts of the world. Top models promote their brands on social media. Huda also posts user-generated content involving her products. Her customers provide valuable social proof.

Furthermore, Huda Kattan is active on Instagram. She posts pictures in products from Moschino, Swarovski, The Qode, Level Shoes, Sephora, Rabanne, The Luxury Closet, Dolce Gabbana, ALAÏA, and other top brands.

Isha Khan

USP:

Isha Khan addresses the skin care needs of different ethnicities in the Middle East. She recommends affordable skincare products for every skin type.

About The Creator:

Isha Khan is a famous Indian-origin content creator, residing in Dubai. She wears the crowns of Miss Universe Dubai, Miss International Queen Of The World, and International Icon Beauty. Isha Khan has earned the admiration of millions with her aesthetic looks, fashion, and lifestyle. She motivates women to chase their dreams.

Isha Khan includes different Eastern and Western styles in her Instagram content. She remixes multiple fashions to give something unique to her followers. Isha Khan pairs her outfits with simplistic makeup looks.

Lamis Atwa

USP:

Lamis Atwa possesses impeccable attention to detail. She helps you discover your hidden beauty with matching hairstyles, makeup and outfits.

About The Creator:

Lamis Atwa is one of the fastest-growing beauty influencers in the Middle East. She is an economist who loves to share her personal and professional life moments.

Lamis uploads photos in wedding gowns, office wear, and vacation attires. Each of her looks comes with the best makeup and hairstyles. The beauty influencer uses products from Gucci, Sephora, Makeup Forever, Charlotte Tilbury, Chloé, and other top-notch brands in her Instagram content.

Emy Shahine

USP:

Emy Shahine understands the key selling points of different beauty products. The fashion stylist creates informative branded content that connects product benefits to specific skin care issues.

About The Creator:

Emy Shahine takes the podium alongside the biggest beauty influencers in the Middle East with her creative combination of traditional and modern fashion and beauty. The TV presenter and fashion stylist has worked with brands like Max, SHEIN, 6th Street, DeFacto, Trendyol, She Glam, Modanisa, Chic Point, and La Vie En Rose, to offer multiple choices to her followers.

Emy Shahine's content variety includes winter color trends, casual outfit picks, product comparisons, color combinations, accessory pairing, and much more.

Dr. Ales Ulishchenko

USP:

You need to watch Dr. Ales Ulishchenko’s video before considering any surgical skin rejuvenation procedures.

About The Creator:

Dr. Ales Ulishchenko is one of the top authorities on surgical skin care in the Middle East. He helps his clients look years younger with face plasty. Dr. Ales Ulishchenko is a huge celebrity on Instagram. He uses his reach to share quick skincare tips. He covers topics like swelling, improved vision, nasal health, face massage, fat loss, botox, surgical implants, etc. He also highlights the drawbacks of certain surgical procedures.

Dr. Ales Ulishchenko wants to provide the necessary information to help you make the right decisions.

Conclusion

The rapid rise of the Middle East’s cosmetics and makeup sectors is creating beauty influencers. These individuals are makeup experts, stylists and skin specialists. They possess creative foresights and product knowledge, which makes them formidable advocates for beauty brands.

Consumers connect with Middle East biggest beauty influencers through social media. It is a place where these influential thought leaders create engaging content.

They test cosmetics, review products, create complete makeup tutorials, offer skincare tips and much more.