Top 5 Unique Web Design Trends That Will Dominate 2021

Your website is the first thing that prospective customers notice of your brand. And that is why it is crucial to give importance to your website development and web design. If your website is not perfectly designed, intelligently structures, and constantly updated with new trends and technologies, it may not derive the expected results. Moreover, it can become a warning sign for your website visitors to skip your website or choose not to further discover your business.

A website is usually more durable than volatile and faster-paced features like social media marketing and SEO. However, that doesn’t mean that new trends in web designing are to be overlooked. Keeping this in mind, our digital marketing experts have compiled a list of the latest trends in web designing that are bound to change the industry in 2021.

So, without further ado, let’s get started.

Top web design trends in 2021

1. Multiple content options

One of the most popular web design trends that we are hoping to see in 2021 focuses on creating multiple sources of content accessible in the same perspective. These content formats include infographics, photographs, written texts etc. Each such content format includes the same information which can be interpreted differently. People access this information and consume the content in different ways. They acquire different priorities for the same content.

Although the main purpose of web development is to deliver information, we expect that the web designing industry can evolve to offer a range of content options simultaneously to enable readers to select the format that is suitable for them.

2. Bold design elements

In 2021, businesses will continue to try and stand out from the competition with bright and vibrant web design techniques that use both flat and gradient-based illustrations and formats. UX/UI is most likely to become more important as the year progresses. With the continuation of the pandemic and the subsequent lockdowns, more and more people are shopping digitally. Which gives more relevance to stunning and user-friendly interfaces for higher conversions.

3. Virtual Reality

Looks like the pandemic is here to stay this year long. And there is no end-date for the situation in the horizon. This means that we are probably to witness websites do even more to include virtual reality techniques in their web development. This can be achieved in multiple ways to make customers feel more satisfied in their interactions with brands.

One such example is retailers launching virtual shops online that let users shop in virtual stores instead of the usual picture scrolls that we currently see. There are several industry verticals where this technology is going to take off and bring immense changes to the current scenario. In the arts industry for instance, the trend has already caught up in the web development and we are beginning to see more and more galleries producing interactive exhibits to keep their customers involved.

4. Personalization

While there are several trends that are going to make an impact this year, personalization remains the most popular option. Websites that can effectively utilize cookies and website membership details to offer their users with a customized experience are going to be more effective than those which do not. Further digital marketing experts can exploit the information on user interactions and re-visit metrics to create effective personalization strategies. Personalization is an extremely effective technique since it shows a user how much you care about their personal preferences. They feel respected, understood, and valued by the brand. Which consequently increases customer loyalty.

5. Incorporating videos and chatbots

Today’s consumers want immediate gratification. Which means that 2021’s web development will start moving towards further video incorporation. Most often, users skip text content, and if you have big chunks of texts, chances are that you will scare away your customers. Most customers now prefer video content over texts and pictures.

Videos offer extra information in a quick and convenient way. That is why we see advertisers and digital marketing experts using more and more videos in their campaigns these days. Video content and the addition of videos in web designing is going to be a key factor in gaining brand recognition in 2021.

Looking forward to 2021

It is always exciting to see how web design continues to change and evolve, bringing in new technologies and trends.

Also, we can’t wait to see what you are going to design in the coming year. We hope the information on these latest trends in the industry will help you create unique designs for your users. Let us know if you have any questions and we would be happy to help you out.