startup
A digital breakdown of Silicon Valley goings-on; insights into the next big startups, tech entrepreneurs to watch and emerging trends in the startup space.
Conceptualizing, measuring, and managing customer-based brand equity in the context of food businesses
An attempt to define the relationship between customers and brands produced the term “brand equity” in the marketing literature (Wood, 2000). Over the past twenty years, a lot of research was conducted that addressed the various facets of brand equity. It is generally accepted as a critical success factor to differentiate various companies from their competitors in the market. Brands with high levels of equity are associated with outstanding performance including sustained price premiums, inelastic price sensitivity, high market shares, and successful expansion into new businesses, competitive cost structures, and high profitability all contributing to companies’ competitive advantage (Keller and Lehmann 2003; Vazquez et al. 2002 ). For firms, growing brand equity is a key objective to be achieved by gaining more favorable associations and feelings of target consumers (Falkenberg 1996). There have been two motives in general behind studying brand equity. One is the financial-based motive for accounting purposes or the merger, acquisition, or divestiture purposes. And the second reason for studying brand equity arises from a strategy-based motivation to improve marketing productivity. Taking into account higher costs, greater competition, and flattening demands in many markets firms are wanting to increase the efficiency of their marketing expenses.
By Brandsandu5 years ago in 01
Strategic Brand Management To Achieve Profitability And Competitive Advantage
Strong brands generate interest, appeal to new customers, and improve a business’s general advertising strategy. Building and defending a powerful manufacturer are the key elements that determine how much profit your business can realize. For the higher area of a decade, the approach has been a business organization buzzword. Top executives replicate strategic ambitions and missions. Trivial planning has lost its glamor and the planner have all turned into strategists. Brand positioning strategies seek to create a unique identity and position for its products, services and ensure that both product and organization create value beyond that of their competitors. (Ind, 1997). Instead of behaving like massive unwieldy bureaucracies, they have been nimbly leap-frogging smaller competitors with technical or market innovations, in a proper entrepreneurial fashion. Successful corporations consider branding an investment, and they understand their brand is a treasured asset. These brands ooze success, proving market visibility and awesome reputations to build customer loyalty. Researches indicate that formal strategic planning does indeed evolve along similar lines in different companies, albeit at varying progression rates. Comparative advantage can lead countries to specialize in exporting primary goods and raw materials that trap countries in low-wage economies due to terms of trade.
By Brandsandu5 years ago in 01
Increasing Network Data Transfer Rates
Data transmission and conveyance of information can be fast. Multiple movies and videos can stream to a user device and web pages accessed in seconds. Increasing data transmission rates or bandwidth between devices could be beyond what is usable or necessary. However, time sensitive communications and advances in technology and entertainment such as streaming a virtual reality environment from a remote server could require devices capable of sending and receiving increased amounts of data. The topic of increasing data transmission rates can stimulate innovation and new technologies as well as provide companies and startup companies the opportunity to design new device component hardware and software.
By david romine5 years ago in 01
How do GST rules affect your sales?
Introduction GST (Goods & service tax) was introduced in India on 1st July 2017 and has been a major tax reform implemented in the field of Indirect Taxation. It has subsumed 17 indirect taxes of both central and state level. GST is considered as tax reform because it has ended the prevailing cascading effects of the taxation which was one of the main reasons of the unnecessary inflation and bring in seamless flow of credit. The objective of GST is to entitle every registered dealer to avail input tax credit which is charged on supply of goods or services or both, used or intended to be used in business. The GST is basically divided into 3 categories: – CGST (Central Goods & Service Tax), SGST (State Goods & Service Tax) and IGST (Integrated Goods & Service Tax). When the sales is made intra state, CGST & SGST is applicable and when the sales is made interstate, IGST is applicable.
By deputechguide5 years ago in 01
How Artificial Intelligence is revolutionizing the startup industry?
Throughout history, the world has witnessed 3 industrial revolutions: There was the first industrial revolution which began in the 18th century which was centralized on the usage of steam/water as power. Then there was the second industrial revolution which began in the 19th century through the discovery of electricity. The third industrial revolution came in the 1970s with the era of partial automation and computers began.
By deputechguide5 years ago in 01
How two women from Telangana are on a mission to solve local merchant's problems
Corporate and big brands are ruling all over the world. Even this pandemic is not able to stop them from upscaling. Technology and human power made them robust and evolving. Local merchants do not have the upgraded technical knowledge, nor do they have a financial backup, due to which their sales are limited. This pandemic again focused our attention on the problem of the local merchants who work forced to close the doors of their earnings.
By Local Market Offers5 years ago in 01
