startup
A digital breakdown of Silicon Valley goings-on; insights into the next big startups, tech entrepreneurs to watch and emerging trends in the startup space.
Why is SEO Important for Business?
Search engine optimization (SEO) can be used by business owners to produce user-friendly websites. It will also assist them in improving their search engine rankings, attracting more high-quality leads, and increasing conversion rates.
By iGenero Web Solutions4 years ago in 01
7 Reasons Why You Should Rely On Commercial Credit Checker!
Credit risk is the biggest risk in a business. No one ever wants to have an immense financial misfortune or get bankrupt. A few years back, there were no such applications or tools that could assist with business risk while dealing with a new client, expanding your credit limit, or putting resources into a project. Earlier all the process was manual and results were not precise.
By Cloud Maven, Inc.4 years ago in 01
How to transition from Project Manager to Product Manager
In their 2019 trends survey, the Product Management Festival found the range of different roles that product managers were in BEFORE they started in product management, and the list is quite long (see image above).
By Robert Drury4 years ago in 01
Indian Cricket Legends with their Investment in Startups
Startups are a hard cookie to bite in. But for these Indian cricket players, it is just another pitch to show their talent. With the kind of dedication, practice, passion, and talent they have achieved the best in both the fields namely sports and business. Indian cricket team players have been the face of numerous brands over the years. But with the startup culture flourishing and having a positive environment in the country, many cricket stars are showing interest in new ventures and are backing them up by investing both their time and money into business enterprises they believe are promising and relevant.
By Student Matters4 years ago in 01
5 Best Practices for Startup
Even if a startup seems to have everything right and everything on a custom pitch deck, not all businesses will get to attract customers or clients at their desired pace. Some startups cannot expand further than four or five people. Mechanics might just be getting the hang of the system, but the operations haven't been trained enough to take over. As a new entrepreneur, you will need the right set of courage and determination to take on the challenges that you may experience in your business. As a new entrepreneur, just remember that knowledge is power.
By Ekaa Pitch4 years ago in 01
Online Marketplace App Development Guide Before You Startup
Marketplaces are no longer synonymous with the crowded avenues on weekend mornings. People don’t flock to a commonplace anymore. Nor do they wait in line to purchase their preferred products and services on deals. With online marketplace app development everyday is either a sale or a festive occasion with people buying things they needed, didn’t need, felt impulsive to buy and more.
By vin williams4 years ago in 01
Home Office Setup Ideas in This Pandemic
This is the era of home-office setup ideas for the 21st century. Every other person who owns a business or an office setting has to deal with the increasing demand of home-office setup ideas for their respective work areas. The home office setup does not need rocket science technologies to implement. A home office setup does not have to be costly. Instead, it simply involves proper organization and the right tools that one needs.
By RoyalOak Furniture4 years ago in 01
One, Two, Send...
March 2020, I wasn’t doing anything outrageous- I wasn’t even doing something important to the standards of modern society. Aside from attempting to start my own business entitled ‘Kellie’s MixingPot’ and trying to study for my GED, My life was standard, Mundane and maybe even boring- I had made a best friend, But how does that matter when everything you know and will ever know has been turned upside down by a virus.
By 𝙺𝚎𝚕𝚕𝚒𝚎 𝙳𝚘𝚞𝚐𝚑𝚎𝚛𝚝𝚢 ☾5 years ago in 01
B2B branding strategies in the developing markets
B2B brand strategy is undoubtedly the most critical tool in laying a proper foundation for sales and marketing initiatives— especially for industries who compete in crowded places and sell a raw material or primary agricultural product that can be bought and sold. But despite having such gravity, brand strategy is a concept that's widely misunderstood and implemented pretty rarely. B2B brand strategy basically is a long-term plan that combines who you are as a company, what your brand stands in the market, what are your future endeavors and most importantly how you are going to get there. All these things together stand for B2B marketing strategy in a nutshell. Interest in developing markets such as China, India, Brazil, and Russia has increased very rapidly over the past decade, which means that market research and intelligence agencies are now exploring a wider variety of landscapes than they did before. A brand nowadays has grown to be much more than just a logo. It begins with the consistency with which it can present its products to the consumers that ultimately becomes the identity of the company. On this branding ladder, the main hurdle is to move beyond the graphic symbol and metaphors to get to the more difficult cultural uniformity that customers and potential consumers recognize and value.
By Brandsandu5 years ago in 01
Impact of brand management on the business performance
Building on the notion that consumers usually employ marketing mix variables as an extrinsic brand quality nod, a stream of literature on the effects of marketing mix variables on brand equity has found that marketing mix variables can have very different, sometimes even opposite, effects on brand equity (Yoo, Donthu, and Lee, 2000; Buil, de Chernatony, and Martinez, 2013). Based on a “grounded-in-practice” approach to BMS, a comprehensive formative BMS scale is developed and its validity is assessed. To be able to survive in this highly competitive environment, both manufacturers, as well as retailers, have continuously employed marketing mix elements in extreme ways. Prior research has demonstrated not only that marketing mix variables significantly contribute to brand sales, but also that the contribution varies across product categories (Fader and Lodish, 1990; Narasimhan, Neslin, and Sen, 1996). Different researches conducted across the world to try and identify category-level moderators have been very fruitful. Taking an example, advertising expenditures and distribution channel expansion are positive brand quality cues and thus encourage the growth of brand equity, while frequent price promotion is a negative brand quality cue and thus undermines brand equity.
By Brandsandu5 years ago in 01
