Meghan Markle discloses As Ever Success Story with 1 million orders stock level

It is estimated the Duchess of Sussex Meghan's As Ever startup company could have made $1 million in sales on day one of the launch of the vintage 2023 Napa Valley Rosé on the 1st of July 2025. The evidence is from an estimated 5000 orders which is less than 15 per cent of the estimated asever.com organic website traffic of the day.

However in the Duchess of Sussex Meghan's interview with Bloomberg, the Circuit, she has given more details on the second drop of her As Ever product line of the 20th of June 2025. She disclosed that the As Ever inventory levels were increased by ten folds from the first drop which sold out in less than an hour. It is estimated that they could have also had about 5000 orders on that first drop of the aserver.com website launch from less than 10 percent of the estimated organic website traffic.

The restock of the As Ever Napa Valley Rosé of the 5th of August 2025 is still available to buy on wine.asever.com almost three weeks after. This seems to indicate that As Ever has managed to solve some of the issues they had with availability to prevent a sell out. A common issue with startup companies.

The Duchess of Sussex Meghan also made an important disclosure as to the goals her startup company set in terms of stock level to prevent further sell outs. She disclosed that they see it in a million orders level from initial levels of tens of thousands.

Today, the 26th of August 2025, As Ever has restock some of the product line on asever.com. It remains to be seen if the Duchess of Sussex Meghan's disclosure of stock levels will prevent a sell out.

The Duchess of Sussex Meghan did not however disclosed any financial details of her startup company to give a full picture of how many orders they received. There is however evidence to suggest that it will be a multi million dollar sales value from the sales of the As Ever Napa Valley Rosé. This does not take into account the sales from the two drops of asever.com product line and the restock of today.

If As Ever is to have stock levels of a million orders level as indicated by the Duchess of Sussex Meghan this will represent a significant improvement in the startup company's balance sheet once sold.

The Duchess of Sussex Meghan also clarified the nature of As Ever partnership with Netflix CPG. This comes as questions are being asked if Netflix is really involved in the As Ever Wine ( the "Winery") which seems a separate legal entity. This legal entity also seems to be where there could be a bigger balance sheet coming from an apparent success story with the two drops of the As Ever Napa Valley Rosé. Her clarification however stopped short of any details except to confirm that Netflix was a partner in As Ever. She also refused to be drawn into wether she capable of bootstrapping her startup company without any involvement from Netflix.

The Duchess of Sussex Meghan also indicated As Ever expansion into retail if there is an ideal partner. She however did not make any comments as to wether As Ever products will be available in the coming Netflix retail outlets called Netflix houses as reported by certain media outlets. There were also no details as to any global expansion into other countries such as the United Kingdom.

The Duchess of Sussex Meghan also gave a broad view into her investment portfolio into female founded companies. Which includes investments into health care and possibly into Fintech. She also highlighted her campaign for women financial literacy.