Meghan Markle's As Ever Napa Valley Rosé Wine Success Story

It is estimated the Duchess of Sussex Meghan's As Ever startup company could have made $1 million in sales on day one of the launch of the vintage 2023 Napa Valley Rosé on the 1st of July 2025. Since the restock on the 5th of August 2025, there is something extraordinary quietly going on. The media expected sell out has not happened yet. It is not always about the sell outs but what you sell and how much of it. A multi million dollar sales figure is certain. By how much? Who knows?

More than ten days after the restock on the 5th of August 2025, the vintage 2024 As Ever Napa Valley Rosé is still available at wine.asever.com. The Kunde Family Winery where it is apparently bottled certainly has the capacity to sustain the availability. As Ever seems to have learned from previous restock which sold out quickly by quietly capturing that momentum of website traffic which is generated on the news of stock availability. The evidence suggest a steady flow of organic website traffic since the restock of the 5th of August 2025.

From past experience of monitoring the As Ever website, there is an expect drop in the flow of organic website traffic after the usual sell outs. However not this time after the restock on the 5th of August 2025. It suggests that As Ever may have succeeded in capturing that momentum on the news of stock availability. It is not yet known how much of this has translated into buying customers but even with a cautionary 5 percent of the organic website traffic will yield several million dollars in sales. That 5 percent of the organic website traffic is equivalent to about 40,000 orders of the vintage 2024 As Ever Napa Valley Rosé. A very plausible scenario using cautionary numbers.

The As Ever Napa Valley Rosé is being sold with the narrative of

"Soft notes of stone fruit, gentle minerality and a medley of delicate flavours"

To represent a sense of enduring quality and craftsmanship. And fostering a sense of trust and loyalty among consumers.

Is there now also a quiet global expansion plan being implemented? As Ever is still only dispatching to the United States. However if you have been following @aseverofficial Instagram stories, there seems to be hints of As Ever opening up their distribution in other countries.

Netflix season 2 of With Love Meghan is coming soon. An important piece in the Duchess of Sussex Meghan's ambition to build a Heritage lifestyle brand.

Are there new products coming to coincide with the release of each episode of With Love, Meghan? There have been hints of a restock of the current products on asever.com.

The Duchess of Sussex Meghan's critics in the media, have however allegedly found fault with her products going by what is being written regarding the As Ever team effort using their imagination apparently in the kitchen as shared by the @aseverofficial Instagram stories.

A video was also shared of this imaginative endeavour of the As Ever team using what you currently have from the As Ever product line. But some eagle eye allegedly have found an insect creeping in to help themselve to the treats. A light hearted notion of one of the catch phrases of the Netflix With Love, Meghan.

"These moments are meant to be shared."

However some have taken it to the other extreme with calls for food hygiene authorities to send inspectors and even bring the whole As Ever production line to a halt. The irony is, those critics in the media who often complaint of, in their words the "perfect" image presented by @aseverofficial Instagram posts. Now take issues with what you could call an imperfect image or should I say video.