Engaging Content Ideas for Social Media

With millions of people being on social media, it continues to be one of the best ways to reach and connect with the targeted audience. All you need here is just the right content because it is the strength of your social media campaigns. With good content, you can effectively interact with your audience, gain new customers, and boost your sales. However, coming up with new ideas is the toughest part of running any social media campaign. In fact, we, as a Digital Marketing Agency Jacksonville, have seen many businesses struggle to constantly bring new and fresh ideas to the table in order to keep their audiences engaged and entertained.

Hence, in this article, we have gathered some solid social media content ideas to help you maintain your unique brand personality. So let’s see what are they.

Videos

It is found that 85% of people love to see videos rather than reading text, especially on social media platforms. These audiences are twice as likely to engage and share videos on social media platforms as video content stands out to them. This is mainly because the video is fun. Hence, videos are one of the most important trends of social media today. You can easily gain the attention of the distracted audience by posting interactive videos. All you need to do is make some videos and share them through direct video posts or platform-specific video options such as IGTV and Reels on Instagram. 

It is found that high production quality is not even among the top reasons viewers choose to view videos. People are rather mostly interested in watching videos that relate to their interests and from which they get to learn something new. Hence, here the plus point is that you don’t need to be an expert videographer to create social media videos, you will just need a smartphone to get started. You can create and edit videos directly on your phone with the help of some apps like InShot or Clips. While tools like Vyond are great for creating animated video content. Just don’t forget the man tips and tricks for creating enticing videos that include keeping the videos short and sweet and uploading in-feed videos. 

AMA live stream session

Ask me anything live streaming sessions allow you to greatly interact and tap into your audience’s insatiable curiosity. Ensure that your AMA is focused on a specific topic with a call for questions such as what are your latest collections, or any questions related to your entrepreneurship. 

In fact, this trend is most popular now. You can live stream on platforms like Instagram, TikTok, or Facebook and answer questions right from the comments at the same moment. Or else, also post a series of stories with the question stickers. 

GIFs

GIFs have already been existing for years but they are still one of the best media types to capture your followers’ attention as they simply stand out. You can basically use them to increase your interactivity and enhance user engagement. 

Making use of GIFs on social media allows your clients to relate to your company on a more personal and human level. After, everyone loves to have a good laugh and get themselves entertained from time to time. 

Polls and surveys

People always love to share their opinions and this is what even social media has taught us and polls and surveys are a great way to let your audience speak and interact with you. This will provide you two benefits such as you will know your audience and understand what they want. Plus, you will also get an opportunity to build a relationship with your audience and boost your sales. Because people are more likely to buy from brands, they can strongly connect with. Hence, get ready to listen to your audiences’ feedback and be willing to talk back to your followers. The time of your audience is incredibly valuable and taking a moment to respond to them will show them that you care about customers. 

Giveaways and contests

No one can ignore the power of “free” as people are greatly attracted to free things and when it comes to potential engagement from followers, running content is one of the most powerful and impactful social media ideas. Because it is seen that 91% of the Instagram posts related to content got more than 1000 likes or comments. Plus, it is also observed that accounts that run a contest on regular basis grow 70% faster than those that don’t. Sounds great, right? Hence, make sure to run a contest on your social media platforms. Here is a combination of all the things that you need to run a contest. 

• A giveaway: You should ideally offer the prize for your contest that relates to your brands such as a free product or membership. Plus, ask your followers about your brand to encourage entries. After all, the purpose of a giveaway is not just to give away free stuff but to create brand awareness. 
• Terms and conditions: terms and conditions are a must for running a contest to cover yourself legally. This also helps you to make your content seem more legitimate and not like a potential scam.
• A point of contact: leave an email address or contact number on your terms and conditions page so that people can easily get in touch with you if they have some questions or concerns. 

Blog posts and articles

Well, sharing blog posts on social media is nothing new and seems like a usual thing, it is a great way to give you more opportunities to reach a wider audience as well as establish yourself as an expert in your field. You can plan a series of posts for promoting your article and talking about multiple aspects that you have covered in your blog. This will allow people to stumble on your articles in their news feed and read them. You can also make infographics for this kind of promotion. 

Make sure that you are creative while sharing your articles on social channels and create content that builds industry education and awareness without overemphasizing your brand. You can write problem-solving articles that focus on common issues and promote their social media post version across various platforms. 

Related Article: Digital Marketing Trends 2021

Conclusion:

More than half of the world is on social media. Hence, including it as one of your internet marketing strategies is a must. Social media is a great way to connect with your audience on a personal level. It also helps you show your brand’s human side, increase transparency, and build trust. However, it seems quite difficult to come up with new social media ideas every time but we hope that after reading this article you might have got some ideas for the coming months. Just remember the following points to make the most of your social media marketing.

• Focus on making your posts fun for users
• Keep it simple
• Think of engagement 
• Find meaningful ways to show that you care about your audience.

Following these points by Digital Marketing Agency Jacksonville will greatly help you to stay ahead of the curve on social media platforms. Once, you plan your social media content, you can also make use of social media management tools to schedule your posts, engage with your followers as well as track the success of your efforts.