Accelerated Mobile page (AMP) - The Future of Web Development

Owing to the rapid pace of ecommerce development and the proliferation of computing devices of various shapes and sizes, the role of web development is now more crucial than ever before in the history of mankind.

The mobile-first approach that has gathered a lot of momentum in many places all around the world shows no signs of abating. Both from the side of the consumer as well as that of the businesses, the mobile-first approach is now widely established and is set to become the fulcrum of digital operations and a large majority of consumer transactions is set to occur through mobile devices in the coming future. Thanks to the affordability and economical nature of mobile based devices, the advantages of properly conceptualized web development solutions is indispensable.

In this article today, we will try to uncover the hidden secrets of accelerated mobile pages and how that relates to web development solutions for modern digitally driven business practices and operations. First we will describe what AMP is and why it is important. Then we will try to give you a few good tips and pointers on how you can optimize your accelerated mobile pages parameters to ensure a better user experience for mobile device users who are visiting your website or web store.

What is AMP?

The concept of accelerated mobile pages was first introduced by Google as an open-source project to ensure the optimal operation and viewing of web content on mobile devices. The AMP project anticipated quite remarkably that the rapid growth and sale of mobile devices all over the world will make it imperative for business owners to shift their focus of attention to mobile-first policies with regard to their web page optimization requirements. The process of accelerated mobile pages allows web developers and designers to create high performing web pages and online advertisements across multiple devices and distribution platforms.

In all likelihood, all of us who have used the internet have clicked on an AMP page sometime or the other and probably didn't even realize it. The only thing that can enable casual users to understand the benefits of AMP pages are situations where an image is loaded instantaneously right after we click on the image or the link. The main reason as to why amp pages have really fast loading times is because they manage to restrict the usage of HTML/CSS and JavaScript which enables the faster rendering times on mobile devices. It's important to note as well, that amp pages are not like normal pages showcased in mobile devices as they are automatically cached by Google AMP cache that enables faster load times on the Google search engine.

There are a few benefits that business owners can reap if they choose to design pages according to the requirements of the AMP format. Some of the major benefits will be discussed in the section below :

Better Performance and Faster Loading Times

One of the biggest advantages of using AMP format is that it makes everything a lot more efficient and allows you to have a really smooth and engaging experience. This is true also for desktops apart from mobile devices despite the fact that mobile devices benefit the most from this process. Having faster loading times can make a massive difference to the level of user experience that can influence the trust a visitor has on a particular website.

Flexibility

If you own any kind of business, you would know the value of having multiple different options and channels through which you can present content to your viewers. This is what an accelerated mobile page allows you to accomplish. Based on the potential increase in mobile devices, it is vital that your website or webstore has the essential features to make it flexible and efficient across numerous different devices.

Conclusion

In this article today we tried to find some easily understandable answers to the common and popular question : what is amp? We started off with a brief intro where we discussed some of the different aspects of amp pages and why they have become so important in the world of modern digital operations. The rapid proliferation of mobile devices has made amp pages somewhat of an indispensable requirement and with the share of mobile devices going up all over the world as compared to desktops or laptops, it's clear to see that the importance of amp pages will only continue to increase in the near future.

If you own a business website and want it to be ideally customized for those visitors who are on mobile devices, then you should definitely incorporate amp pages in your website design model. Incnasey you feel overwhelmed with all of this technical details and don't feel comfortable deep diving into this space, then we would encourage you to acquire the services of a professional web design and development agency. Janbask Digital Design is a well known name in the web solutions marketplace and it has acquired a really positive imagery over the years owing to the high quality of services it has rendere to numerou businesses of various types.

With that we have reached the end of this article here today. We hope the information shared in this article proves to be of some good use for you.