8 Reasons why SEO is important for business

Time has changed. So has changed the way business is done. Two years back, making a business online was a choice. Post-Covid, online presence has become an absolute necessity. A website is no more a fancy online product catalogue. It is a functional source of real revenue. And this reality has dawned on millions of people around the world so much so that making a website and earning money through it has become a new business trend among startup enthusiasts. With this sudden rise in the number of websites being built, the battle for winning online viewership has also become very intense. Grabbing the viewer’s attention is now more important than ever. And Google, being the best search engine in the world which billions of people all across the globe use at least once a day to search for the information they need, has become the new battleground for fighting against business competitors.

SEO or Search Engine Optimization is a term that describes how the online presence of a brand can be optimized for maximum visibility and inbound traffic. It is a set of standard practices that improves the chances of a website being organically discovered by major search engines like Google and Bing. The techniques used in SEO allow a website to rank prominently on the pages of search engines increasing its probability of being clicked by searchers.

In this article, we are going to discuss 8 such reasons why SEO is important for business. After going through this article one would understand why hiring an SEO specialist is crucial to any business at this current date and time.

why SEO is important for business

1. Genuine SEO means a good user experience

For the world’s best search engine, Google, optimum user experience is the topmost priority. A great user experience is characterized by relevance and ease of use. Google has developed the technology to track unpleasant user experiences among millions of websites on the internet and rank them accordingly. The purpose of genuine SEO is to provide the searcher with the exact information he is looking for in the quickest and easiest possible way within a few clicks. When a website continuously provides relevant information to the users, the positive user experience makes Google identify the website and rank it prominently on its search pages.

2. Organic Search: the Primary Source of web traffic

Keyword Research is an important element of SEO. Keywords are words or phrases used by a searcher to search for certain information on search engines. The intention or the underlying thought process of the searcher behind making a particular search on the search engine is known as the search intent. As a search engine, Google, presents that information to the searcher which according to it matches the best with the searcher’s intent. Thus, proper keyword research can help the website to be correctly indexed by Google and pulled up during searches when the searcher makes the relevant query. This process is known as natural or organic search. And this can be a major source of traffic for websites. Hire SEO expert in Delhi to organically increase traffic to your website.

3. Trust & Credibility: The basis for successful business

In business, trust is everything. Ditto for online business. If users or searchers get relevant and reliable information fast and easily every time they are looking for something on the internet, their trust in the website would increase. SEO can ensure all the factors mentioned above by optimizing the content and different elements of the website and providing a great user experience. This builds trust and makes sure that happy users return to the site regularly for such information.

4. SEO and the analysis of Consumer Behaviour

SEO not only shows ways to improve search engine rankings, but it also helps business owners and content creators to understand the actual mindset of the users, their needs and wants in detail. SEO can help websites collect different types of data, analyzing which businesses can find out what their competitors are doing to rank high on search engines. In-depth data analysis is the biggest advantage SEO provides to business owners helping them figure out the true intent of their target customers or the focus group.

5. SEO helps in converting local traffic

Small and medium businesses can largely benefit from SEO and attract traffic to their websites from surrounding areas like neighbourhood towns and villages. Free SEO tools like Google My Business Listings and social media handles like Facebook and Instagram can help small business owners optimize their online presence and get more clients from local areas. Positive reviews and ratings on Google My Business Listings can improve the brand image of these businesses. If you are in India and from Delhi NCR region, you can hire SEO expert to convert local prospects into paid customers.

6. SEO helps business owners understand the latest web trends

SERP and other forms of data analysis are important steps in SEO, which help business owners keep track of their competitors as well as the latest market trends related to online business. Staying updated on the latest online trends in this world of ever-changing technology allows business owners to stay one step ahead in the game.

7. SEO builds Brand Equity

SEO helps in the prominent ranking of the website on the search engines. A genuine business with an optimized website that offers a great user experience is a winning combination in itself. Such a combination not only strengthens the brand image of the business but also builds long-term brand equity. A strong brand image helps a business communicate better with its target audience. Thus, SEO is natural branding for a business.

8. SEO is affordable and Effective

There are alternatives to SEO like paid advertising which can make a website rank higher in search engines. Though the chances of getting more traffic to the website increase with paid search, most of the time, its effectiveness lasts until the campaign runs. It is a highly capital-intensive technique that usually produces short-term results. On the other hand, SEO is way more affordable and produces results that are sustainable in the long run. Following SEO best practices makes a website trustworthy in the eyes of visitors as well as the search engines. In short, it is a cost-effective way to mark a strong sustainable online presence.

Final Notes

Recent advancements in technology and the changed economic order post-Covid have made online business more competitive than ever. With more and more people diving in this sea of opportunity expecting to make it big, the water is only going to get more crowded and murky in the future. A difficult job market and cheap internet have made the World Wide Web a lucrative place to be in. SEO not only makes the online presence financially rewarding, but it also makes sure that businesses derive long-term benefits from it and are able to build a strong brand image for themselves. SEO makes a website prominently rank on search engines making the business trustworthy and credible to the visitors. Therefore, SEO is very important for business as far as building strong brand equity is concerned.