7 Useful Applications of Artificial Intelligence In Marketing

Back in the day, Artificial Intelligence or AI as it is popularly called, seemed to be a subject you only heard about in science fiction movies.

Back then, no one really thought it would become a part of our everyday life as it has become today.

However, today, the majority of businesses use Artificial Intelligence to scale up their businesses. One such industry which swears by Artificial Intelligence is the marketing industry.

Marketers use Artificial Intelligence software to influence advertisements all over the internet, thus driving traffic to their business.

This way, more and more consumers become aware of the product and eventually end up buying it.

In this article, we'll discuss the 7 most useful applications of Artificial Intelligence in marketing:

1. AI-generated content

This is an area where AI is still learning, so it is really interesting as it evolves every day. AI-generated content can be useful to draw visitors to your website even though it cannot form an opinion yet.

Currently, AI can scourge the internet for information relevant to your business and create an article that sounds and looks human but is not. It means that readers will not be able to distinguish between an article written by AI and humans.

For example, WordSmith, a natural language generation platform that uses AI to provide automated insights, and create a narrative that is easier for you to understand.

AI is also useful for reporting on regular events in terms of data. Examples could include market information, sports, and even earning reports. Thus, AI-generated content can be useful to marketers, especially those who deal with content creation.

2. Dynamic pricing

While discounts can lure customers to your business, they can also hurt your profits. AI and dynamic pricing both help target only those customers which a business wishes to convert.

By keeping track of a potential customer's traits, AI can show them offers that will make them more likely to convert and purchase the product. Hence, AI is useful in creating marketing strategies as well to maximize profits.

3. Visual search

Have you ever wished to look for a product but could not remember what it was called?

You enter whatever keywords you think are relevant, yet the search engine returns a jumble of unsatisfactory results.

Visual searching, unlike word searching, scans the internet for accurate results, connecting you with what you are looking for using image data.

Google and Pinterest are pioneers in the visual search space. For example, Pinterest accounts for more than 600 million searches every month. Here, image-based advertisements show up based on the keywords entered by the customer.

Thus, the application of AI in enhancing visual searches can greatly help brands scale their business.

4. Predictable analytics

Marketers constantly desire improved and personalized advertisements that target specific customers at the right time. AI can be used to make informed marketing decisions in businesses. This assists them in anticipating better methods to have success.

When marketers use AI for analytics, a lot of consumer data gets generated. This becomes an overwhelming amount of data to make sense of. The application of AI here helps in predicting customer behaviours and acting accordingly.

5. Optimized personalization

Customers love when their favourite websites are personalized according to how they like them. Thus, marketers and businesses now need to refine their efforts to provide their customers with the maximum amount of personalization. This is where the application of AI makes itself useful.

Every major brand has tons of customers to give them personalized experiences; it is difficult. What works here is suggesting products to customers based on their shopping history and generating specific target advertisements. AI can collect and analyze data in ways that humans cannot, making it a helpful tool for moving away from conventional consumer experiences.

6. Know your audience

If you do not know your audience, you will not be able to properly promote your products or use specific AI applications. AI can also help here: what are your consumers' preferences, even if they have not stated them explicitly? What are their preferred channels, and when do they get online? What age and location demographics do people belong to?

Many analytics systems already give this data, but AI-based resources can assist you in making the best use of it to send the correct messages at the right time.

Marketing surveys offer genuinely helpful data to know your clients inside out — provided the information they offer is consensual, of course — and you can run more successful campaigns and retain the maximum number of customers using them.

7. Customer service chatbots

The purpose of chatbots is to mimic human intelligence.

By using this not only can it interpret your customer’s queries, but also assists in completing orders and helping with after-sales service. It is a misconception that chatbots are either difficult to create or that they are expensive since the biggest brands utilize them, but that is incorrect.

Without hiring a big team of developers, it is actually easy to create chatbots for your business by using chatbot development platforms. Facebook is the best example of a brand using chatbots.

Facebook Messenger has become a marketplace of sorts as customers can connect with virtual ambassadors of big brands thanks to these chatbots. This is a blessing to smaller businesses, as they utilize Facebook Messenger bots to connect with customers interested in their brand. What’s more, they have also created their own chatbot called wit.ai. This allows brands to train these bots with conversations and utilize them in the field.

Final Words

Artificial Intelligence is transforming the marketing industry at a rapid rate. As of today, it is still in the learning phase and depends heavily on the humans who created it.

However, there's no denying that Artificial Intelligence can make life easier for marketers and business owners.

As it happens, it is not just rewarding for them but also for end consumers.