7 Twitter Hashtag Tracking & Analytics Tools for 2022

Hashtag was brought on Twitter in 2007 by Chris Messina, a social media enthusiast. Since then, Hashtags have allowed us to filter relevant content throughout the Twitter website and when it comes to tracking a specific trend, Hashtag tracking tools come in handy.

Brands and marketers often use hashtag tracking tools to monitor, analyze, and fine-tune their strategy according to the needs and preferences of their target audience.

When it comes to developing a social media strategy, hashtags are an essential part of every brand’s marketing approach. While hashtags are a great marketing resource, they are also one of the easiest ways to analyze your performance metrics.

Hashtag tracking is something which has evolved concurrently with hashtag popularity. They allow us to quantify the performance of a respective keyword in numbers which gives us tangible figures to work upon.

Here is a list of 7 Twitter hashtag tracking & analytics tools which analyze hashtags for you so that you can study trends and market research practices.

1. Trackmyhashtag - Trackmyhashtag is the best Twitter hashtag tracking tool I have personally used. Quality and cost effectiveness are the two major merits for using this platform and the two best things that I like about this tool is the website’s crisp interface and real time as well as historical data hashtag tracking.

TrackMyHashtag follows a subscription based hashtag tracking model and their prices start from $49 a month which is cheaper than most of the competition and provides all the relevant information of the targeted hashtag.

I think it’s the best tool for hashtag tracking but don’t take my word on this. Do give it a try yourself.

2. Hashtracking - Hashtracking analytics tool reports contain information regarding the activity of the tweet (Likes, retweets etc), reach, impression, influencer analysis, most active users etc.

They provide historical as well as real time hashtag tracking. The prices start at $60 billed monthly for 3 trackers.

Key features:

• Allows to spot influencers
• Export data in for later usage
• Report includes engagement analysis, Buzz Words, Other Hashtags, Platforms and geodata

3. Socialert - Socialert Twitter hashtag tracking tool allows you to track real time as well as historical hashtag data. You can track all tweets of hashtag for brand campaign, event, tv live show, sports as well twitter contests.

Their pricing starts at $24.95 billed monthly for 2 hashtag tracking.

Key features:

• Calculate social reach with this tool
• Identify your audience
• Track sentiment through tweets
• Find key influencers

4. Hashtagify - Hashtagify analytic tool allows you to accelerate your business growth by providing you with data related to trending ideas on Twitter.

This tool allows you to manage all the hashtags you are tracking on Twitter and access to complete, detailed analysis of each hashtag over time. Discover your hashtag’s potential and build your reports.

Their prices start from $29 billed monthly which includes 2 hashtags as well as 2 Twitter users.

Key features:

• Find the right hashtags
• Get insights to plan ahead
• Get information on related hashtags and popularity trends
• Insights into countries list in which the hashtag is trending
• List of languages used with the hashtag

5. Keyhole - Keyhole is a real time hashtag tracking tool which allows you to track hashtags as soon as they are mentioned. The engagement metrics are updated automatically and reports are generated in real time.

Key features:

• Get data in real time
• Predict the future performance of your hashtag
• Displays other related hashtags to use in order to increase engagement
• Ability to enter customizable search queries

6. Brand24 - Brand24 is a comprehensive hashtag analytics tool that can help you track hashtag performance metrics in real-time. You can use it to track trending and popular hashtags to increase the reach and engagement of your tweets. It can also help you track performance metrics across multiple social media channels.

Key features of Brand24,

• Real-time hashtag tracking
• Track social media campaigns
• Identify influencers and engaging content
• Track performance across multiple social media channels

The basic premium plan starts at $49 a month.

7. Tweet binder - Tweet binder is a hashtag tracking analytic tool which allows you to measure your social media performance by analyzing the hashtag metrics such as number of times it was posted as well as the top performing URL’s with the hashtag.

Their prices start at $79 for a 7 day report.

Key features:

• Get general stats such as impact, reach etc.
• Find top influencers
• Find most expensive influencers
• Classify your tweets on the basis of their hashtags

Wrapping up

Hashtag tracking tools are now a key aspect of social media marketing and the significance is growing even as we speak.

Hashtag tracking tools can provide you the much-needed insights to maximize the success of your hashtag campaigns.

Adios!