10 Best Influencer Discovery Tools in 2025

In this article, we highlight ten of the most effective influencer discovery tools available today. You will learn what each tool offers, who it is best suited for, and how it can support your influencer marketing efforts.

1. Hypefy

Hypefy is an AI-powered influencer discovery and campaign automation platform that helps brands identify and collaborate with the right creators on Instagram and TikTok. By analyzing audience demographics and engagement patterns, Hypefy matches brands with influencers whose followers align with the target audience. The platform automates the entire campaign process, from influencer selection and outreach to performance tracking and reporting.

Used by: Brands such as McDonald's, Nivea, Eucerin, dm drogerie markt, and Jaffa Crvenka.

Pricing: Custom pricing based on campaign scale and requirements; no fees until campaign launch.

Contract: Not required.

Additional features:

• AI-generated campaign briefs and mood boards
• Automated influencer outreach and negotiation
• Real-time performance tracking and analytics
• Content review and approval within the platform
• Integrated payment processing for influencer compensation

2. HypeAuditor

HypeAuditor is an AI-powered influencer marketing platform that assists brands in discovering and analyzing influencers across Instagram, YouTube, TikTok, Twitter, and Twitch. With a database exceeding 205 million influencer profiles, it offers advanced filtering options to identify creators based on audience demographics, engagement rates, and authenticity metrics. The platform's Audience Quality Score (AQS) helps detect fraudulent activities, ensuring collaborations with genuine influencers.

Used by: Brands such as MSI, MediaMarkt, and Moon Magic.

Pricing: Custom pricing starting at approximately $399/month; free trial available upon request.

Contract: Required. HypeAuditor emphasizes the importance of formal influencer contracts to protect both parties' rights and interests.

Additional features:

• Comprehensive influencer analytics with over 35 metrics
• Campaign management tools including media planning and performance tracking
• Competitor analysis to evaluate influencer marketing performance
• Integration with platforms like Shopify for e-commerce tracking
• Free tools such as Instagram and YouTube audit and pricing calculators

3. Upfluence

Upfluence is an all-in-one influencer marketing platform that helps brands discover, contact, and manage influencers across Instagram, TikTok, YouTube, and Twitch. It offers advanced search filters and integrates with your e-commerce store to identify customers who are already influencers. Upfluence’s influencer discovery tool makes it easy to find creators based on niche, audience data, engagement metrics, and brand affinity.

Used by: Amazon, Nestlé, Macy’s, and small to mid-sized DTC brands.

Pricing: Custom plans are available; pricing typically starts around $795 per month.

Contract: Required. Upfluence typically requires a minimum contract duration, often starting at 12 months.

Additional features:

• Chrome plugin for influencer data while browsing social platforms
• Automated email outreach and influencer relationship management
• Real-time performance analytics and ROI tracking
• E-commerce integration with Shopify and WooCommerce
• Affiliate tracking and product seeding tools

4. CreatorIQ

CreatorIQ is a leading enterprise influencer marketing platform used by global brands to manage large-scale campaigns. Its influencer discovery engine pulls data from Instagram, TikTok, YouTube, and Facebook, offering verified metrics through direct API integrations. CreatorIQ emphasizes data accuracy, brand safety, and scalability, making it a preferred choice for agencies and Fortune 500 companies.

Used by: Disney, Sephora, Unilever, and H&M.

Pricing: Enterprise pricing only; custom quotes based on business needs.

Contract: Required. CreatorIQ operates on an annual commitment basis.

Additional features:

• AI-powered creator recommendations based on campaign goals
• Whitelisting, content boosting, and brand safety tools
• Creator CRM with audience overlap detection
• Advanced campaign reporting and benchmarking
• Seamless integrations with Google Analytics, Shopify, and Salesforce

5. Tagger by Sprout Social

Tagger is a comprehensive influencer marketing platform now part of Sprout Social. It offers detailed audience analytics, influencer discovery across platforms like Instagram, TikTok, YouTube, Facebook, and Twitter, and tools to manage campaigns from start to finish. Tagger is known for its intuitive interface and customizable reporting features, making it ideal for data-driven teams.

Used by: Omnicom, Ketchum, Bose, and agencies managing multiple clients.

Pricing: Custom pricing based on team size and feature set.

Contract: Required. Tagger, now part of Sprout Social, operates under standard SaaS agreements, which typically include contractual commitments.

Additional features:

• Audience demographic and psychographic insights
• Lookalike influencer discovery
• End-to-end campaign management with collaboration tools
• Competitive tracking and share-of-voice reports
• API access and reporting integrations

6. Heepsy

Heepsy is a user-friendly influencer discovery tool that focuses on Instagram, TikTok, YouTube, and Twitch. It offers a simple interface with powerful filtering options, allowing brands to search influencers by location, category, engagement rate, audience authenticity, and more. Heepsy is especially popular with small businesses and startups looking for affordable influencer marketing solutions.

Used by: Small to mid-sized brands, marketing agencies, and product-focused startups.

Pricing: Plans start at $69 per month with tiered options based on features and usage.

Contract: Required. Heepsy requires users to sign a minimum contract for platform access.

Additional features:

• Fake follower and engagement quality detection
• Audience demographic data (age, location, language)
• Exportable influencer lists and reports
• Contact information when available
• No contract is required, cancel anytime

7. Aspire

Aspire (formerly AspireIQ) is an influencer marketing platform built to help e-commerce brands discover and collaborate with content creators. It supports discovery across Instagram, TikTok, and YouTube, and emphasizes relationship building with tools for outreach, gifting, affiliate marketing, and content approval workflows. Aspire also allows brands to turn loyal customers into brand ambassadors.

Used by: Glossier, Ruggable, Coola, and other DTC brands.

Pricing: Custom plans with pricing available upon request.

Contract: Required. Aspire requires an annual contract, making it more suitable for brands with long-term influencer marketing strategies.

Additional features:

• Influencer CRM and campaign collaboration tools
• Creator gifting and product seeding workflows
• Affiliate tracking and coupon code generation
• UGC library for repurposing influencer content
• Shopify integration for automated workflows

8. Influencity

Influencity is a flexible influencer marketing platform that provides access to over 170 million profiles across Instagram, TikTok, and YouTube. It allows brands to build custom influencer lists, analyze audience data in detail, and manage campaigns in one central dashboard. Its modular approach makes it suitable for both in-house marketing teams and agencies.

Used by: agencies, B2C brands, and international marketing teams.

Pricing: Starts at around $168 per month with scalable modules based on needs.

Contract: Required. Influencity operates under contractual agreements, especially for its affiliate and partnership programs.

Additional features:

• Custom influencer lists and bulk analysis
• Audience authenticity and overlap detection
• Workflow automation for campaign stages
• Post performance tracking by content type
• Multi-language and multi-market support

9. Modash

Modash is a lightweight but powerful influencer discovery tool focused on Instagram, TikTok, and YouTube. It allows brands to search from a database of over 250 million creators and filter by audience location, engagement rate, content type, and more. Modash is known for its speed, simplicity, and emphasis on audience authenticity.

Used by: Bolt, Wolt, Surfshark, and growth-focused startups.

Pricing: Starts at $199 per month with a 14-day free trial.

Contract: Not necessarily. While Modash provides contract templates and emphasizes the importance of formal agreements, it does not mandate contracts for all users.

Additional features:

• Real-time influencer data and audience breakdown
• Fake follower and bot detection
• Exportable lists and performance tracking
• Influencer monitoring and alerts
• API access for integrations

10. BuzzGuru by Semrush

BuzzGuru is an influencer discovery and competitive intelligence platform integrated within the Semrush ecosystem. It supports influencer research across YouTube, Instagram, TikTok, and Twitch, offering detailed performance metrics, audience insights, and campaign tracking. BuzzGuru is especially useful for brands that want to compare influencer strategies with competitors.

Used by: Digital marketers, SEO professionals, and mid-sized to large brands.

Pricing: Available through Semrush App Center; pricing starts at around $169 per month.

Contract: Yes. BuzzGuru operates under Semrush's standard Terms of Service, which constitute a contractual agreement upon use.

Additional features:

• Competitor analysis for influencer campaigns
• Budget estimation and campaign cost forecasting
• Influencer media kits and content performance history
• Campaign planning and ROI reporting
• Seamless integration with other Semrush tools

Conclusion

Choosing the right influencer discovery tool can significantly impact the success and efficiency of your marketing campaigns. Whether you need real-time search capabilities, detailed audience analytics, or complete campaign automation, there is a platform suited to your goals and budget.

Each tool in this list offers a unique set of features. From Hypefy’s AI automation to BuzzGuru’s focus on competitive insights, these platforms help streamline influencer collaboration and improve decision-making. Take time to explore them, compare their strengths, and choose the one that best fits your strategy.