Writing Promotional Articles

When I first started out in internet marketing, writing promotional articles felt like pulling teeth. I would agonize over every word, second-guess every headline, and end up spending hours on a single post. Fast forward a hundreds of articles later I have developed a system that lets me crank out a clean, effective article in 30 minutes or less.

I Start With the Offer in Mind - Before I even open a blank document, I make up my mind on exactly what I am promoting, and what I want the reader to do. For example, I may be selling a course, pushing a free trial or building an email list. I get crystal clear about the offer first, because every sentence I write will point the reader toward taking that action. Without that focus, it’s easy to ramble and waste time.

I Use a Simple Structure - The articles I write tend to follows a basic, repeatable formula:

• Headline (grab attention)

• Hook (identify a pain point or goal)

• Introduce the Solution (hint at the offer)

• Explain the Benefits (what’s in it for the reader?)

• Call to Action (tell them exactly what to do next)

This formula saves me a ton of mental energy. I’m not reinventing the wheel each time I’m just plugging in the pieces based on the product or service I’m writing about or promoting.

I Write Fast, Edit Lightly - During the first draft, speed is everything. I pretend I’m just explaining the product to a friend over coffee. I don’t worry about perfect grammar, clever phrasing, or fancy marketing jargon. I focus on getting it out.

Editing comes after, but even then, I’m not obsessing. I skim for glaring errors, smooth out a few clunky sentences, and make sure the call to action is clear and punchy.

Pro tip: I set a timer for 20 minutes. That little bit of pressure keeps me from over thinking.

I Utilize Templates and Swipe Files - When I’m really in a rush, I dip into my swipe file a stash of headlines, openings, and closing lines I know work. Having these ready-to-go pieces means I’m never starting from scratch. Sometimes, all I have to do is tweak a few words to match the specific offer.

If you don’t have a swipe file yet, start one. You'll thank yourself later.

I Focus on Emotion Over Features - This took me a while to learn: people don’t buy features; they buy feelings. So instead of listing technical specs or rattling off bullet points, I try to paint a picture of how the product makes their life easier, better, or more exciting.

That emotional connection is what gets them to click, sign up, or buy.

Final Thoughts - Writing fast doesn’t mean writing sloppy. It means being focused, intentional, and efficient.

By knowing my offer, following a clear structure, and trusting my process, I can end up with a strong article in 30 minutes or sometimes even less.

And honestly, some of my best-converting articles are the ones I wrote fast and from the gut.

If you’re struggling to write quicker, try setting a timer, using a basic template, and focusing on the feeling behind the product. You’ll be surprised how much you can get done and how good the results can be.