Top 5 Global Branding Case Studies and Their Strategies

Branding on a global scale has become a crucial factor in the advancement of any company in today’s capitalist world. Global branding case studies are there to guide you in the best practices of success. Gradually, with the aid of digital media, trade is becoming global. There is no longer an emphasis on being able to serve the domestic market only. With the right positioning, a well-developed global brand could ‘stand’ anywhere.

Case study: Draught Coke

Draught Soda is major league in beverages industry. Which country in the world does not know Coca-Colas classic red sign and bear-shaped bottles? It is available in over 200 nations of this globe, without exception. It effortlessly adapts into disparate environments that range from crowded new york city to quiet rural india, though it does lose some of its essence in the process.

The makers of the brand Coca-Cola, a worldwide recognized company, has been accepted in all nations. The reason for this is not so much the target of dispelling a feeling of thirst but, on the contrary for them, it is more about the dilution of liquid calories in the body – it is the nourishment of the body and the joy of life activity.

Case Study: Apple

Apple, now synonymous with great technology and beautiful design, has done a tremendous job in marketing their products. Such handsets have the luxury of another. Apple has made a niche for itself highly regarded as a brand that drives the most attractive innovations centered at creating both highly useful and trend changing products. Apple engenders a craving among consumers.

There are millions of people around the world who appreciate Apple’s product and they virtually line up to buy every new device launched by Apple. Even more forceful than its products is Apple’s impact. Apple determines what is ‘in’ and what is ‘out’ with the regard to specific products, what developments occur in industrial design as well as what is considered to be the right way of living.

Case Study: McDonald’s

McDonald’s Business Overview with a customer base of over 38,000,000 and a footprint in 100+ countries. And McDonals is infact a great case of successful international business. The fast food Giant has been able to achieve multinational integration with local adaptation.

All these qualities make it a beloved brand across diverse cultures and regions. McDonald’s golden arches around the world represents speed, unchanging quality, and the same experience of eating no matter which corner of the world you are in.