Top 5 Content Syndication ways to improve Conversion Rates

Let us teach us how using this marketing technique can provide great yield for a growing business. Do you think that content syndication improves conversion rates?

Content syndication becomes a very popular marketing tactic composed of a whole host of businesses that takes them out to new audiences and brings them in as prospective leads. The idea is this: you prepare a great piece of content like a whitepaper or an eBook, and you let your network of publishers distribute this across their audiences. For this, you will get leads that had expressed interest in that content.

While generating leads in content syndication is very enticing, the conversion rates into buyers are not easy at all. Many businesses complain that they have low conversion rates from content syndication, and there are some reasons for that.

The article focuses on some of such challenges which could be addressed in order to increase your conversion.

Challenge #1: Poor Targeting

One of the really most fundamental challenges to content syndication is untargeted targeting. The leads generated from content syndication could be unlikely to match the ideal fit for your product or service. These content syndication networks usually have a big-scale outreach that can mean unqualified leads who are not likely to convert.

Solution: Refine Targeting

To overcome this, you have to constantly refine your targeting with the content syndicators regarding identifying and targeting specific audience sub-segments. These audience segments can help reach prospects more likely to be inclined towards your product or service. Create content that could fit well on your target audience's psyche to drive more intention on leads and bring higher quality prospects to your site.

Challenge #2: Low Intent

Content syndication leads might not be actively searching for your product or service. They may have found your content and downloaded your asset without really being interested in your offering. Therefore, they may require a little more engagement in order to convert them into paying customers.

Solution: Increase Intent

By creating content aligned with the target audience's needs and interests, you increase the leads' intent derived from content syndication. This, in its turn, will increase the number of leads with high potential by bringing them to your site. Alternatively, you can also write content that has a strong call-to-action (CTA) to encourage the leads to continue moving through the buyer's journey.

Challenge #3: Lack of Nurturing

Leads from syndication are usually at the beginning of the funnel, where they need more nurturing through the buyer's journey to be ready to implement a sale. If you have a suitable nurturing strategy to involve and educate such leads, they might be ready to take the next step.

Solution: Develop a Nurturing Strategy

For this reason, there is a strategy for lead nurturing which consists of personal follow-up, targeted content, and relevant offers to help leads move further down the funnel. It can include email marketing, retargeting ads, or another tactic where leads continue to stay involved with your brand. To do so, you need to prop up value and relevant offers for leads to continue building that interest into a next step.

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