Tips and Tricks for Successful Outsource Article Marketing

When working on off-page SEO, one of the most effective strategies is article marketing. It’s a method I’ve experimented with extensively, and I’ve learned several key lessons along the way. Some tips might seem basic, but many people overlook these simple steps that can significantly boost your website’s exposure. Outsource article marketing can be a powerful tool for improving your website’s search engine rankings, increasing traffic, and enhancing its credibility. In this article, I’ll share the best practices I’ve found for making the most of article submissions.

1. Focus on Value, Not Self-Promotion

One of the most important rules of article submission is to avoid overt self-promotion. While it’s tempting to use articles as a direct sales pitch, this can backfire. Readers quickly lose interest in content that feels like an advertisement, and submission websites may reject articles that come off as spammy. Instead, the goal is to showcase your knowledge and expertise within your niche. By providing value to readers through informative and well-researched content, you subtly advertise your website and build authority in your industry.

2. Use Strategic Keyword Links

The key to article marketing is strategically placing keyword links within the content. The goal is to target specific pages on your website using keywords that reflect your business or services. Instead of overloading your article with keywords, focus on a few relevant terms and incorporate them naturally into your writing. A well-placed keyword hyperlink in the author resource box or within the article can lead readers directly to your website, generating traffic and improving your search rankings.

3. Understand Submission Guidelines

Every article submission website has its own set of guidelines, so it’s crucial to understand these rules before submitting. Some sites may allow keyword links in the body of the article, while others may only allow them in the author resource box. The best approach is to familiarize yourself with the site’s preferences and format your article accordingly. I’ve found that having a standard format for articles makes submission much easier.

Here’s how I format my articles for submission:

Title: What to Consider When Hiring an Offshore SEO Company

Word Count: 678

Author: [Your Name]

Keywords: Offshore SEO, SEO, search engine optimization, internet marketing

URL: [Your Website URL]

Article Summary: This article provides insights into the key factors to consider when hiring an offshore SEO company.

Author Resource Box (Without HTML):

Pragmites Consulting is an experienced Internet consulting company offering website design, Offshore SEO, social media optimization, and more. Visit [Your Website URL] for more details.

Author Resource Box (With HTML):

Pragmites Consulting is an experienced Internet consulting company offering website design, Offshore SEO, social media optimization, and more. Visit [Your Website URL] for more details.

4. Use Compelling Titles

When creating article titles, make sure they’re both keyword-rich and attention-grabbing. Simple titles like "Internet Marketing" don’t stand out. Instead, try something more engaging like, "Popular Internet Marketing Strategies & Helpful Tips." A catchy title can make a huge difference in whether your article gets read or ignored.

5. Maintain Consistency in Word Count

Many article submission sites require a minimum word count, usually around 500 words. If your article is too short, you risk having it rejected. Additionally, submitting shorter articles and later expanding them can create inconsistencies in your content, potentially flagging your work as plagiarized. Aim to write articles that are at least 500 words long to make the submission process smoother and avoid any issues.

6. Author Name Consistency

Maintaining consistency with your author name is essential when submitting articles across multiple platforms. To avoid confusion and ensure your articles are accepted, I recommend including the author name in your article format. Most submission sites allow multiple submissions as long as the author name and content match.

7. Optimize the Author Resource Box

The author resource box is a prime spot for hyperlinking to your website. Ideally, it should contain both a keyword-rich link and a direct URL to your site. If the submission site doesn’t allow HTML links, just include the URL, but if they do, make sure to use HTML to hyperlink the appropriate keywords. When submitting, always check the article preview to ensure your links work as intended.

8. Avoid Keyword Stuffing

While keywords are important, it’s essential not to overdo it. Keyword stuffing, or repeating the same keyword excessively, is penalized by both article directories and search engines. For articles around 500-800 words, use your primary keyword between 5 and 15 times throughout the content. If keyword hyperlinks are allowed in the body of the article, limit them to no more than two.

9. Place Hyperlinks Strategically

If you are including keyword links within the article, the best places to insert them are in the second and last paragraphs. Avoid placing hyperlinks in the first paragraph, as this may make the article look too promotional. Also, when adding hyperlinks, always ensure that you are using the correct HTML code to ensure the links work properly.

10. Use the Preview Feature to Double-Check Formatting

Many article submission sites allow you to preview your article before submission. This is a useful tool for ensuring that your article is formatted correctly, the hyperlinks work, and the paragraphs display as intended. In some cases, even if you’ve properly spaced your paragraphs, the website might display the content in a jumbled format. If this happens, try adding extra spaces between paragraphs or test the preview a few times to make sure everything looks good.

11. Promote Your Articles Once Live

After submitting your articles, it typically takes 5-7 business days for them to go live. Once published, don’t let your work stop there. Share your articles on social media platforms like Twitter, Facebook, and LinkedIn to further increase exposure and drive traffic back to your website.

Conclusion

Outsource article marketing can be a highly effective SEO strategy when done correctly. By providing valuable content, strategically using keywords, and following submission guidelines, you can build backlinks, increase your website’s authority, and drive more traffic. Always remember to avoid self-promotion, focus on quality content, and follow the specific rules of each article directory. With these tips, you’ll be well on your way to mastering the art of outsource article marketing.