Learn 10 Features of a Professional PR Distributing Service to Compare Better

It is needless to say press release distribution is one of the prior needs for most companies, regardless of the industry. PR content can help to easily gain attention from potential customers as well as journalists and media reporters who can be beneficial for the growth of business. Due to its high demand, the market is filled with plenty of PR distribution agencies that offer effective services. If you have time to pick one agency, here are 10 features that you should look for in a professional PR distributing service.

10 Features of a PR Distribution Service

• Distribution Network

The prime purpose here is press release distribution and that is why, the distribution network is the first thing you should check. When the network is broader and more relevant to your niche industry, the PR campaign tends to be more fruitful by gaining attention from the target audiences successfully. The PR agency must provide the assurance of guaranteed placements.

• Targeting Options

Gaining maximum media coverage is the prime need here but it has to be relevant too. There should be advanced targeting options for the distribution campaigns which help to gain attention from the right journalists and credible sources which can make the distribution campaign more successful.

• Visibility and SEO

Search engine optimization or SEO is an integral part of PR distribution and the agency you hire must be aware of modern SEO practices to help your company gain more visibility. They must be aware of optimization techniques and should be able to provide organic traffic which helps to perform better on the search engine result pages (SERP). This way, a business website or a brand can make its way through the competitive industry with sustained visibility.

• Multimedia Support

In today’s world, no user wants to consume content that is text-only and not a book. The online digital era seeks something creative and compelling and PR can get more attractive when it is comprised of the right visual elements. The PR firm should offer multimedia support by helping you add images, videos, or info-graphics to the PR content. Such a PR can create more buzz among the users than the rest.

• Pricing and Packages

Budget will always be a big concern when you are purchasing an online product or service and it is the same in the case of Press Release as well. Although, the price of the PR distribution is fairly reasonable; the price can differ from one agency to another based on the distribution provided. There should be affordable and dynamic packages for PR distribution with custom offers so that you can create your campaign based on your budget and requirements.

• Analytic Reports

The agency must provide you with detailed analytical reports to let you know whether the distribution campaign has worked successfully or not. The report can help to get more insights based on different metrics and demographics. That data can be utilized in the next PR distribution campaign to make it more successful.

• Editorial Support

If you want your press release to stand out and gain attention from niche journalists, it would require much more than just good grammar and keywords. It has to be clear, concise, newsworthy, informative, and attractive at the same time. Most professional agencies offer editorial support to improve your content which automatically makes the distribution campaign more successful.

• Quality of Media Contact

The quality of PR services is very much dependent on the media contacts. Based on that, your PR can get noticed by a wide audience or maybe by no one. That is why credible media contacts matter a lot. The agency you hire must have good terms with the journalists from your niche to offer you organic exposure. It improves the chance of media coverage.

• Customer Support

Good customer support is what makes an agency more reliable and trustworthy. You need a PR agency who you can contact at any hour of the day and they will be ready to guide you as their client. Their commitment to transparency and professionalism is what makes them better than the rest.

• Reputation in The Market

The PR agency you are about to hire should have a good reputation in the market or else you will be trusting someone with no credibility in the market and that is risky. Don’t fall for a cheap package!

After checking all the aforementioned aspects, you will be able to make a better decision based on the results you get through comparing different agencies and packages.