How to Write SEO-Friendly Blog Posts That Drive Traffic & Sales

SEO, or Search Engine Optimization, is not a fancy term that content creation companies throw around to look cool. Well, if you are new to this world of content, then consider sticking around. As it can help your business boom.

SEO is the work that goes on in the back end of a process that ensures that the overall health of your website is optimal. This plays a crucial role when it comes to blog writing for lead generation.

So, let us begin our journey and learn all we can about SEO-friendly blogs and how they can help.

What Is An SEO-Friendly Blogpost?

Before we can learn about how to write blogposts, we need to understand what the term means. In the simplest of terms, SEO-friendly blog posts are pieces of content that follow the basic proponents set by the current industry.

Being SEO-friendly is like striking that perfect balance where your content is relevant, has tremendous readability and follows the search-engine parameters of content. As a result, SEO-friendly content can bring substantial benefits to the mix.

Is It Relevant?

Relevancy matters a lot when it comes to choosing the right blog SEO strategy. Otherwise, what is the point? Therefore, if you are going down this rabbit hole, it is important that you understand this point as well:

SEO-friendly blogs can help your website increase its brand value and visibility with the help of better ranking due to Google Ads metrics & KPIs.

SEO-friendly content can attract the right kind of audience that can turn into leads. Therefore, it has the ability to bring in revenue.

SEO-friendly content come with higher ROI. In other words, it can bring in constant flow of revenue with the help of different techniques. Hence, making it an easy maintenance affair.

Following local SEO guidelines bring in more benefits. However, this article is not meant for that. If you want to learn more about the benefits o local SEO, you can read it here.

How To Write SEO-Friendly Blog Posts for Driving Traffic

Now that you understand the basics of SEO and what an SEO-friendly blogpost is, we can finally begin our journey towards understanding some prominent techniques that can help you build SEO-friendly blogs. Let’s go!

Step #1: Think Before Writing

The very first step towards creating the right blog is to think. Many writers often start writing their piece in an autopilot mode. While we are nobody to judge someone’s technique, but we believe that it can hardly present results.

Always sit and think about the subject you are set to write on. Ask questions like ‘who is the reader?’, ‘how to be relevant?’ and ‘what is the purpose of the article?’, etc. These questions will help you pick the right direction and proceed accordingly.

Step #2: Follow A Comprehensible Structure

The second step of writing an SEO-friendly blog is to follow a structure. We often forget the basics in an attempt to create something new. However, this is not something we suggest. Always follow a structure.

A structured piece of content will usually rank higher compared to a haphazard piece of content. Therefore, structure your content in a way that makes the reading part breezy. Follow the usual pattern of an Intopduction, followed by a body and closing up with a conclusion.

Step #3: Optimal Paragraph Breaking

Almost every writer knows about breaking their content into distinct paragraphs. However, only a few people know how to do it effectively. In most cases, people either end up doing too much or too little.

In other words, you might come across pieces where each sentence starts as a new paragraph. Or, you will see big chunks o paragraph. Both of these extremities are detrimental. The paragraphs cannot be too long or too short.

The paragraphs must not be longer than four lines. Short paragraphs tend to capture people’s attention better.

Step #4: Linking

As a writer, you job is not just limited to writing unique contents. It is also about creating a network of content. The best way to create a content network or ecosystem is to situate in a corpus of related content.

For example, you are writing about guest posting, then you must take a moment to discuss the importance of SEO and how it can prove helpful in the longer run. This will create a content ecosystem.

Step #5: Be Consistent

Consistency is the key. It is crucial that you follow a structured SOP and a timeline. Regardless of what happens, it is essential that you remain consistent. Being consistent is not just about following a timeline.

Being consistent is about the consistency of format, writing pattern, timeline and subject. All of these points are important since they help add a sense of pattern. Google loves patterns. Hence, try making your content more consistent.

The Final Thought

Creating an SEO-friendly blog is not a difficult thing to understand. Then again, knowing the finer nuances can really help a writer be better at their job and bring in traffic. If you are someone who is blog writing for lead generation then these points can really help.

Still, we believe that writing is a deeply personal thing. Hence, you need to understand that you can follow SOPs down to the very fine details but still not make an impact if you are not good at your craft. So, ensure that.