How to choose an SEO Agency to carry on a seo aduit

There are, of course, key skills and values that will make some SEO agencies better suited to your business than others, but your selection process should go beyond just in-house skills. So, in this article, discover our recommendations for choosing an agency to conduct an SEO audit. And discover some other important factors you should consider when hiring an SEO agency for your audit.

An SEO agency that has expertise

An SEO agency is primarily composed of a team of experts and professionals in the field. They will be able to provide you with concrete and measurable solutions to help you improve the long-term visibility of your website, and therefore of your company. An agency has undeniable quality of service, the skills and expertise of its consultants, but also transparency on the actions carried out and the transmission of up-to-date information, and listening to its clients.

Generally, SEO agencies highlight their proximity to Google through certifications and badges. This is a point that may be taken into account for your selection, but it is not because an agency does not have it, that it will be less good than another one with it. This type of certification, like Google Analytics and Google Ads, is quite simple and does not mean that people in possession of these will be able to find solutions to your problems, because they master the tool well.

Powerful SEO tools

The advantage of choosing an SEO company in dubai is also being able to benefit from the tools it has at its disposal thanks to the amortization of costs across all its clients. Thanks to this stack of paid SEO tools , an agency will be able to adapt to each of your issues. Indeed, it will be able to provide you with personalized advice, adapted to your business and your sector. Generally, the sum of these paid tools if you do it yourself is equivalent to or higher than the amount of a monthly SEO service with support and advice provided by experts.

Questions to ask yourself before choosing your new SEO agency

What is his experience in positioning high-profile websites?

To help you choose an SEO agency , you can, for example, ask them to talk about their previous projects with their clients. What competitive keywords have they worked on for their clients? And what are the results 6 months later? Some SEO agencies will choose not to share the entire strategy with you, and that's normal, but you can at least ask in broad terms what they did to get there.

You can also ask them about the SEO tools at their disposal. What tools do they have to address your problem? What process will they use to achieve your traffic goals , and why would they do it this way? You also need to make sure that the SEO agency has extensive experience in this field. Indeed, a good agency should have been doing SEO for at least 3 years to be credible. Also, make sure that the agency also follows SEO best practices and does not use any other fraudulent techniques.

If you have a question, make sure that this agency will be available and attentive to your various inquiries. Make sure that all your needs will be met in a timely and professional manner. A time to respond to you is often included in SEO support , if this is not the case, talk to them about adding it to your subscription, it is essential to understand what you are investing budgets in.