How to Build Brand Loyalty Through Customer Experience

In the age of social media, an unboxing moment isn’t just a few seconds of excitement — it’s a powerful marketing opportunity. When done right, your product’s unboxing experience can transform first-time buyers into loyal fans, create instant shareability, and even make your brand go viral.

Whether it’s on TikTok, Instagram, or YouTube, the unboxing moment is your brand’s first physical impression — the moment where digital anticipation meets real-life delight. But what exactly makes an unboxing video worth sharing? And how can your brand craft that irresistible “wow” factor?

Let’s dive into the best practices that turn ordinary deliveries into extraordinary viral moments.

Start with the “Wow” — Design for the First Impression

Your packaging is your stage. When a customer opens your box on camera, every detail counts — from the colors and textures to the way each element is arranged. Viral unboxing moments always begin with visual appeal.

Here’s how to design for impact:

• Keep it on-brand. Your packaging should reflect your brand’s personality — playful, elegant, eco-conscious, futuristic, or anything in between.
• Use color psychology. Bright colors grab attention in videos, while minimalist tones create sophistication. Choose a palette that evokes the emotion you want viewers to feel.
• Add a “reveal moment.” Whether it’s tissue paper unfolding, a pull-tab, or a hidden layer, build a sense of anticipation. That’s the part viewers love to record and share.

People remember experiences, not just products. The more “movie-like” your unboxing feels, the more likely it’ll be replayed, shared, and talked about.

Tell a Story Before the Box Even Opens

Unboxing isn’t just about what’s inside — it’s about the story you tell leading up to the reveal. Viral brands understand that the emotional build-up is what hooks audiences.

• Start the story online. Tease your upcoming drop or limited edition on social media. Build curiosity before anyone even receives the package.
• Design packaging that speaks. Include short messages, symbols, or patterns that hint at what’s to come.
• Make the customer the hero. Your buyer isn’t just opening a box — they’re unwrapping an experience made just for them.

A story-driven unboxing moment feels personal and cinematic. It’s what transforms a regular delivery into something memorable and worth sharing.

Think Like a Content Creator

Want your packaging to go viral? Design it as if you were filming it yourself.

Imagine the camera angles: the overhead shot of the box, the slow peel of a sticker, the reveal of your logo inside the lid. These small design choices make the unboxing moment “camera-ready.”

Tips for designing with the lens in mind:

Avoid clutter. Too many elements can make the video look messy. Keep it clean and visually balanced.

Add textures. Matte finishes, embossed details, and ribbons catch light beautifully on camera.

Include a subtle brand hashtag or QR code. Give your customers an easy way to tag your brand or explore more content.

Remember, when someone shares their unboxing online, they’re giving you free publicity. Help them capture it beautifully.

Create an Experience, Not Just a Delivery

Great unboxing isn’t just about packaging; it’s about experience design. Every step — from the shipping label to the final reveal — should feel intentional and delightful.

Here’s how to turn a delivery into an experience:

• Layer your reveal. Place your items in stages: first tissue, then a card, then the product. Each layer builds suspense.
• Add sensory elements. A pleasant scent, a unique texture, or even a short sound (like tissue crinkling) adds dimension to the moment.
• Include a “surprise element.” Something unexpected — a thank-you token, a sticker, or a message under the lid — can make viewers smile and talk about it.

These little extras show your customers that your brand goes beyond selling — it creates joy.

Make It Sustainable and Shareable

Modern audiences care about sustainability. They want to feel good about what they’re buying — and sharing. Eco-friendly packaging not only builds brand trust but also becomes a talking point in itself.

Use recyclable or biodegradable materials and highlight them subtly. Phrases like “Made with love and 100% recycled paper” add emotional value.

When your packaging reflects care for the planet, customers feel proud to show it off. That pride fuels organic sharing — and that’s how you win attention authentically.

Add a Touch of Mystery

People love surprises — that’s why mystery boxes and blind boxes continue to explode in popularity online. The suspense of not knowing exactly what’s inside fuels excitement and shareability.

This is where custom blind box packaging can make a major impact. By turning the unboxing itself into a guessing game, you add intrigue and anticipation that keeps audiences watching until the very end. One mystery box video can easily go viral simply because viewers can’t resist the reveal.

Test, Improve, and Repeat

Even the most creative unboxing ideas need refining. Watch how real customers interact with your packaging. What do they notice first? What do they skip over? Which parts make them smile or gasp?

Encourage honest feedback and use it to make small improvements. Over time, your packaging will evolve into something that consistently delivers “viral-worthy” experiences.

The Takeaway: Unboxing Is the New Marketing

Unboxing is more than just a moment — it’s a marketing channel all its own. It’s where design meets storytelling, where surprise meets emotion, and where brands turn buyers into advocates.

When you design every detail of your packaging with intention — from the outer layer to the hidden message inside — you’re not just shipping a product. You’re creating a moment worth sharing.